Fan Engagement Unlocked: The role of content automation, How to style Opta widgets for seamless integration and more...
Welcome to issue 2 of Fan Engagement Unlocked. Each month, we’ll be examining the secrets behind building better fan relationships and driving continuous engagement, one newsletter at a time. Let us know what you think and any topics of interest to you.?
The role of content automation in fan engagement
We’re in an age of increasingly lean teams. A small number of people are expected to produce a lot of output.
Nobody has felt this pressure more than content teams, especially in sports and entertainment where maintaining the attention of fans is an always-on quest.
We believe teams should have choice – in what they invest their time in creating, versus what they source via automated or less labour-intensive means.
The Interaction Cloud has the ability to combine content and data automation from feeds with the ability to modify, curate and publish content.
Feature Watch - what’s new in the platform?
Improved project management design - we’re working on some? new functionality and UX improvements, including:
Updated TV graphics feed - our recent updates are making it easier than ever to plug into TV graphics systems.?
And the winner is….Awards Show Experiences are now live!
These versatile Experiences, powered by Monterosa / Interaction Cloud, can be used to engage your audience before, during and after the ceremony, and even influence the outcome itself, with a Fan favourite vote.
Able to integrate seamlessly into your existing site or app, feed results into TV graphics or even display on a big screen for engaging fans on the red carpet - the Monterosa platform is the only tool you need to power all of your fan engagement activity.
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Style Opta widgets for seamless integration
Introducing a brand new feature within Monterosa / Interaction Cloud - Opta Widget Styling.
The platform already supports integration of Opta feeds into Monterosa Experiences, helping to generate commentary, predictions and other game or player related content, making life easier for content creators.
Now, content creators and platform users have the opportunity to improve the styling of Opta Widgets, so that the data displayed can match either brand or team colours, resulting in a more coherent and visually engaging experience for fans.
Read all about it! The stories shaping sports, media and fan engagement today
From streaming apps to social media, esports to the metaverse (and everything in between), the competition for fan attention has never been more fierce. We round up some of the news that grabbed our attention this month.
The new football season is approaching and Fantasy Premier League news is keeping fans fixated until the season restarts, with prices revealed earlier this week. Now fans can start to plan their 2023/24 fantasy campaign, keeping connected to their favourite sport even during the break.?
With the aim of attracting a new generation of fans, launching ‘Race to Wimbledon’ on Fortnite highlights the importance of finding ways to engage with fans outside of match times to build a deeper connection with sports.?
For fans who are unable to travel to watch their favourite team, organisations need to innovate to find new revenue streams and drive fan engagement around live events.
This is issue 2 of Fan Engagement Unlocked by Monterosa. Thanks for reading.
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To find out more about Monterosa / Interaction Cloud and try out our range of interactive Experiences, visit our website.