Fan Engagement Unlocked: Product Byte is back in Sept, England Rugby utilise the platform to power the Ultimate Men's Forward campaign and more...
Welcome to issue #12 of Fan Engagement Unlocked. Each month, we’ll be examining the secrets behind building better fan relationships and driving continuous engagement, one newsletter at a time. Let us know what you think and any topics of interest to you.?
Product Byte returns! Tuesday 10th September in London
Following on from our successful inaugural Product Byte event last year and a community event spin-off in Ghana at Christmas, we’re going to be bringing together product leaders in media and sport for another day of presentations, demos and a natter.
If you’re interested in being involved - as a speaker or a sponsor, please contact us?
We’ll be releasing more information soon, so follow Product Byte Live for all of the latest updates.
Introducing Ladder Poll & Ladder Quiz - two brand new Elements ready to use and available to Monterosa subscribers
In our latest FanKit release, we’re excited to bring into the product two more ready-made Elements for our customers to utilise. Joining our existing line-up of over 40+ flexible Elements that are fun-centric and designed to help increase time spent on owned and operated platforms, leading to greater potential for conversion.
These two new Elements fit into the Polling and Trivia categories:
Ladder Poll: Let the fans decide the rankings with a dynamic ladder poll that lets fans sort the order of their answers to a poll question.?
i.e. rank your top England goalkeepers
Ladder Poll also features sharing, where fans receive a shareable graphic of their submission to post on social media or share with friends, encouraging further participation.
Ladder Quiz: Similar to Ladder Poll in format, ladder quiz is a fun trivia Element where fans have to correctly order a range of answers.
?I.e. which 5 teams are currently at the top of the Premier League?
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Find out more about our wide range of Elements, which can combine to make an unlimited number of Experiences (mini apps):
England Rugby’s Ultimate Men’s Forward: Utilising an existing format to build a new voting experience with no code required?
Last month England Rugby utilised the platform to create a brand new voting experience - Ultimate Men’s Forward.?
Utilising social stories for promotion, fans were encouraged to click to take part in a series of votes on which players they felt had the most different attributes of a good forward.?
Results were shared live upon voting and then also promoted on social media at the end of each vote, so fans could see how their selections stacked up against others’.
Resulting in:
??? 2,070 comments across Instagram and Facebook Stories
? 8,760 total votes across eight rounds
?? 1,000 average votes per round
This was a fun, no-code activation that highlights the creative flexibility available to customers who use the platform.
Explore more about Voting here
This is issue 12 of Fan Engagement Unlocked by Monterosa. Thanks for reading.
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To find out more about Monterosa / Interaction Cloud and try out our range of interactive Experiences, visit our website.