Family Matters, So Does Business… 5 Ways to Keep Your Business and Family Flying:
Pete O'Keeffe
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My Book:
Every business has a lifeline, and that lifeline is money. Without its steady flow, even the mightiest enterprise will falter and fade. But there’s another, often overlooked foundation—family. Balancing the demands of a business with the delicate dynamics of family life? That’s where things get real.
I know this firsthand. I’ve built multiple businesses, celebrated hard-earned victories, and—yes—stumbled. I’ve also faced the heartbreak of a failed marriage along the way. It’s not something I’m proud of, but it’s part of my story. That’s why I wrote this book—not just as a guide but as a lifeline for business owners walking the tightrope between professional success and personal connection.
A Global Reach
Imagine my surprise when, deep in Eastern Turkey, I spotted a copy of Family Matters, So Does Business sitting on the reception desk of a hotel. Curious, I asked the receptionist how it got there. He explained it had been left behind in a guest’s room, and he’d started reading it while waiting to see if it would be reclaimed.
That moment reminded me of the ripple effect a book can have.
Not long after, I spoke with a senior executive from a large corporation who had read the book. Inspired by its principles, she bought copies for her entire leadership team. Together, they crafted a system to ensure work didn’t overshadow their families—a conscious shift toward building stronger relationships while making high-stakes decisions in their business.
Hearing stories like these is why I poured my heart into this book. If it can make even one person stop, reflect, and make their family a priority, it’s done its job.
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The Inspiration Behind the Book
The book is built around a metaphor as soaring as its purpose: the Airbus A380, the world’s largest commercial airliner. Much like this engineering marvel, your family and business need every part working in harmony to keep flying.
Finally, there’s a deeply personal chapter: ‘The Black Dog.’? Here, I open up about my battle with depression—how it almost grounded me, and how I fought back. If you’re in that dark place, know this: there’s a way through.
Why This Book Matters
This isn’t just a book about running a successful business. It’s about living a successful life—one where your family isn’t left behind in the pursuit of profits.
And here’s the icing on the cake: the foreword is written by Joe Schmidt, former Ireland Rugby Coach and current Assistant Coach to the All Blacks. His insight adds weight to the message that balancing high-pressure careers with family life isn’t just vital—it’s possible.
Ready to Take Off?
If you want to transform the way you balance your family and business—or know someone who does—grab your copy on Amazon:
This book isn’t just about keeping the engines running—it’s about making sure the people you love are onboard for the journey. Because family matters just as much as business does.