Family, farming, and the future: The McCain family’s entrepreneurial success story

For CMG, the McCain family?stands?as?a shining example of excellence in family business.?As a recent example,?McCain’s CEO, Max?Koeune, has been named?the?Globe and?Mail’s?Corporate Citizen of the Year, a?testament to?the family’s?remarkable leadership and the company’s global impact.

With operations spanning 160 countries?and producing one in four fries globally, the McCain name is synonymous with quality and innovation. The family’s strategic investments?in production capacity and acquisitions?have diversified its frozen?food offerings,?while its commitment to sustainability?has positioned McCain?as a leader in addressing sustainable farming challenges. The skillful way?McCain?navigated challenges and found a balance between growth and sustainability?earned?Koeune?recognition as the 2024?Corporate?Citizen of the?Year.

Under the leadership of the McCain Operating Company Board, chaired by Scott McCain, the family continues to drive innovation and champion sustainable agriculture?on a global stage.?As Royal Bank of Canada CEO Dave McKay?stated,?“We don’t have many global champions like [McCain] in Canada?[…]?We need to create more McCains in this world,” providing a blueprint for?other family?businesses seeking to marry profitability to purpose.

Further reading:

• In 2018, CMG sat down with Scott McCain to explore the story of how four brothers from New Brunswick created the first-ever frozen potato chip back in 1957.
• You can read the full Globe & Mail article here.

Alison MacAlpine is a freelance writer based in Toronto.

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