In the Family

Trillions are compounding on top of trillions. We're talking earth changing, industry shaping, multi-generational entrenching, universe influencing wealth.

Not talking about rich, talking about wealthy.

Family offices are the vehicle for much of the world's wealth now and into the future. The shift in capital is like a huge powerful magnet attracting deals, opportunities, talent, and of course, money begets money. They have always been a cornerstone of long-term wealth and legacy; now the numbers have exploded as have their more complex needs, demands, expectations, and risks.

Family offices will shape the financial future, on their own time frame. They manage not just assets, but vision and mission, a reflection of what's important and meaningful to the family. They have access to any asset class or vehicle or instrument and are able to create tons of value for their holdings over lifetimes.

There are high costs costs and responsibilities of course. To justify this, they must actively manage key risks:

Governance and Succession - Without clear leadership and a well-structured plan, wealth can erode across generations.

Concentration Risk - Too much exposure to specific sectors or illiquid assets can be dangerous.

Cybersecurity and Fraud - Significant wealth and power make them targets for fraud and cyber threats.

Talent and Expertise - Recruiting, retaining and rewarding top-tier talent is critical. These are successful families we're talking about, they need and demand the best.

For startups and founders, engaging with family offices requires a different approach with pros and cons.

*They have their own way and agenda: their timelines and motivations aren’t dictated by fund cycles.

*Many are values-driven: aligning with their long-term vision can be more important than a fast exit.

*They expect personal relationships: warm introductions, referrals, and trust-building are key.

The rise of family offices isn’t just a trend. Those who understand their role in the financial ecosystem will be positioned to build lasting relationships and create real impact for generations to come.

"It's not the money, it's the mood"

There are huge needs that need to be addressed - watch and listen to my conversation with Devon Drew

With better data will come better decisions. But the industry needs to bring people on to deliver the products and services to clients in the way and via the technology that suits them.

And we are far short of that line. Entrepreneurs find those gaps, solve those problems. Like Marie Roker-Jones who I spoke to here:

And next week will be busy - I'm hosting Natalie Neptune on Monday to talk about her community building work:

A huge part of building anything in this attention economy we are in is creating a strong personal brand. Looking forward to this event Natalie put together and that I'm supporting that will bring several communities together.

And the morning after that 1 Million Cups NYC will be hosting an in-person meetup

Hope to see you at some or all of these events. And share where you will be in the next week. Let's keep in the family by growing the family.

Secure the bag.