The Fame Culture | Spotify | Sony Music Group | TikTok Studio | How to Build a Fan Base

Another week and another memo powered by The Fame Culture ! This week is packed with new updates: from Merlin Connect to tips on growing your fanbase, we have the latest music industry news and insights.?

Let's get to it!

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Industry Insider:

• Spotify raises US Premium subscription prices to invest in features, with individual tier now $11.99 monthly, effective July.
• Sony Music Entertainment Group Chairman Rob Stringer suggests that streaming services should start charging for their free subscription tiers to improve monetization.?
• Merlin launched Merlin Connect to provide emerging tech platforms access to independent music, addressing AI concerns and simplifying licensing.
• The ROSTR Group , an online music industry directory, launched ' Stack by ROSTR ', a tool directory for musicians and professionals, featuring 125+ categories and curated recommendations.
• TikTok Studio replaces existing creator tools, offering web and app-based content management, analytics, editing features, and personalized monetization recommendations.

Weekly Tip - How to Build a Fan Base

Implementing some easy strategies consistently and engaging with your audience will help you grow and maintain a loyal fan base.

• Build a Brand: Define a unique brand identity?
• Be present on music discovery sites: platforms like Hype Machine, SoundCloud, and Bandcamp will you connect with new fans and influencers.
• Spotify Playlists: Submit music to Spotify playlists and engage with independent curators.
• Get featured on music blogs: To gain exposure and credibility within the industry.
• Competitions, contests and giveaways: Incentivize your fans to promote the music.
• Create video content: Utilize platforms like YouTube or Tik Tok to share music videos, live performances, and engaging content.
• Collaborate with other artists: To access new fans and grow your own community
• Maintain a strong Social Media presence: Use social media to promote music, engage with fans, and build relationships within the music community. You don’t have to post every day. Just be consistent and authentic.

These aren’t the only ways to build a fan base, but by implementing a few of the strategies above you will be ahead of the game.

New Music Monday

Ready for a new playlist? Enjoy our latest drop.

FINAL THOUGHTS!?

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