The Fame Culture | Amazon Music | Anselmo Ralph | Sabrina Carpenter | Freddy Lomelí Tip | New Music Monday

Hey there, It’s a new week and in this industry, a lot can happen in a short amount of time.?

If you’re new to this memo, it is meant to be your go-to source for the latest PR & Marketing trends and industry insights.?

In this edition:

• Industry Insider: Amazon Music launches Maestro, while Taylor Swift's album sets new records on Spotify.
• Fame Features: From Angola to the U.S., Anselmo Ralph's international crossover through strategic PR and media placements.
• Release Analysis: Sabrina Carpenter's "Espresso" sparks viral trends and community engagement.
• Weekly Tip: Want to stand out in the press? On-air TV host and journalist Freddy Lomelí tells you how!

If you are interested in learning more about The Fame Culture and our services, we invite you to check out our latest work and explore our recent projects here.

Let’s dive right in!?

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Industry Insider:

• Amazon Music introduces Maestro, an AI playlist maker, allowing users to create playlists with text prompts, including emojis. Similar to Spotify's feature, Maestro is in beta for select US subscribers.
• Taylor Swift's album "The Tortured Poets Department" is smashing records on Spotify . In three days, it became the most-listened to album ever in a single week and hit 1 Billion streams in five days.
• Spotify's 'Fan Study' highlights that most new artist discoveries happen through playlists. Active listeners engage more with artists, and many concert tickets are sold to fans who listen to playlists on Spotify .

Fame Features:??

Anselmo Ralph is considered one of the leading artists of his generation from Africa with numerous #1, multi-platinum hits.?

Anselmo’s record label came to The Fame Culture to oversee the artist’s international crossover PR strategy and to increase his profile among U.S. music media. Overall our PR campaign generated over 15 MILLION impressions across T.V. and digital.?

Our main goal was to raise Anselmo’s profile as a prominent figure in Angolan music highlighting his feature with American rapper Rick Ross. We also highlighted Anselmo’s distinctive style, which seamlessly blends global musical influences including R&B, Latin, and African rhythms.?

The Fame Culture set up a press tour in Miami and secured national television appearances on Despierta América, En Casa con Telemundo, La Voz de la Ma?ana, Edicion Digital Univision, El Flow Del Radio, VIX, Primer Impacto, Hoy Dia! on Telemundo, and La Mesa Caliente.?

Anselmo Ralph was also featured in:?

Billboard

Remezcla

Hola!

Brooklyn Vegan

FAME Magazine

among others.

Our digital team also organized a massive digital billboard in the heart of New York City’s Times Square, to promote the release of every single.

Release Analysis: Sabrina Carpenter - Espresso

After months of touring with Taylor Swift, and performing at Coachella, Sabrina Carpenter has been on the move. Her recent successes include a holiday EP and a deluxe album edition, with her hit "Feather" climbing the Billboard Hot 100.

Before her performance at Coachella, Sabrina Carpenter surprised her fans with a fresh single and music video titled “Espresso,” embodying a breezy beach vibe. Espresso reflects her adventurous spirit and sense of humor, with lyrics celebrating self-assurance, she describes femininity as empowering.?

Directed by Dave Meyers, the music video features retro beachwear and playful aesthetics inspired by the '50s and '60s.

Sabrina has captured the attention of both fans and casual listeners alike. "Espresso" has quickly gained traction on platforms like TikTok and Twitter, with users referencing, remixing, and memeifying its lyrics, contributing to its viral appeal. Even the coffee community has embraced the song as its anthem.

Weekly Tip: Don’t Take It From Us, Take it from…?

Award-winning TV host and journalist Freddy Lomelí shares practical strategies for artists and brands to stand out in media.

• Authenticity is crucial when interviewing artists.?
• Artists often succumb to trends, but true authenticity is unmistakable.?
• Brands have more flexibility for experimentation.?
• Artists can reinvent themselves multiple times, aligning with current trends. Consistency is key for audience engagement, even when adjusting organically over time.

New Music Monday

Check out our latest playlist , curated just for you and refreshed every Monday.

FINAL THOUGHTS!?

CONGRATULATIONS! You made it this far.?

The Fame Culture is a PR & Marketing Agency for Global Artists & Innovators founded by former Sony Music Entertainment marketing director Frost Hernandez . We specialize in launching artists and innovators in the Mainstream, International Crossovers & Latin markets.?

Need some help with your next PR or marketing campaign? We're here to assist! Schedule your 15 min call with our team here.

Stay connected by following us on Instagram?and checking out our website for more details about our services.