Fam (Familiarization) trips or investments in your employees
Fam trips in the travel industry are highly effective for training your employees. It's not just a free vacation for your employees, but rather a form of hard work. So, what exactly is a Fam trip in the travel industry? Let's break it down.
Firstly, it involves immersing a person in the hotel facilities of a specific region, usually selecting the most popular tourist destination with high demand. These promotional tours are typically conducted before the start of the peak sales season or after the end of the season, when hotels are preparing for winter closure, unless the hotel operates year-round.
?On average, a promotional tour typically lasts for 7 days. During this time, the tour involves inspecting hotels from 08:00 to 17:00, with an average of 10 hotels visited each day. The inspections are not limited to just viewing the hotel rooms, but also include examining all available room categories, as well as the hotel's facilities such as restaurants, bars, beach areas, and recreational spaces for tourists. The duration of the tour can vary depending on the size of the advertising group, with smaller groups of up to 10 people completing the process faster than larger groups of 30-40 people. Additionally, if the tour takes place in African countries, the high temperatures can further impact the duration.
It is important to note that watching educational webinars about the hotel base of different countries cannot fully replace the experience of a promotional tour. However, these webinars can serve as supplementary material to help prepare for the tour, as having a basic understanding of the hotel base can make it easier for employees to structure their knowledge when they arrive at the destination.
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The more knowledge you provide to your employees, the higher the chances of clients purchasing a tour.
The more effectively a travel agent discusses the qualities of a resort and hotel, the more trust the client will have.
Invest in the growth and education of your employees, and you will see a quick increase in profits. Best of luck.