False Health Claims Abound, but Physicians Are Still the Most Trusted Source for Health Information.

"The COVID-19 pandemic spotlighted a growing problem: the pervasiveness of false claims about health. To better understand how people in the US view health inaccuracies and learn about them through media use, KFF (formerly Kaiser Family Foundation), a nonprofit organization focused on health policy, tracked exposure to and beliefs about certain claims. For their Health Misinformation Tracking Pilot Poll, conducted last year, public opinion researchers at KFF asked a nationally representative sample of 2007 Black, Hispanic, and White adults about inaccurate information pertaining to COVID-19, gun violence, and reproductive health. The survey team also asked where people get their news and which sources of health information they trust".

Reference: JAMA Data Brief - April 26, 2024."False Health Claims Abound, but Physicians Are Still the Most Trusted Source for Health Information". Authors: False Health Claims Abound, but Physicians Are Still the Most Trusted Source for Health Information". Authors: Melissa Suran, PhD, MSJ; Karen Bucher, MA, CMI. JAMA. 2024:331(19)1612-1613.doi:10.1001/jama.2024.6837.

Reference: VIEWPOINT - "Selecting a Specialist. Adding Evidence to the Clinical Practice of Making Referrals. Authors: Niteesh K. Choudry. MD. PhD. Joshua M. Liao, MD. Dept. of Medicine, Brigham and Womens Hospital and Harvard Medical School, Boston, Massachusetts. Allan S. Detsky, MD. PhD. Institute for Health Policy, Management and Evaluation, Dept. of Medicine, University of Toronto, Ontario, Canada. JAMA November12, 2014. Vol. 312, Number 18.

"Referring patients to other physicians is one of the most fundamental and frequently performed tasks in clinical practice. In 2009 , referrals to other physicians were made during almost 1 in 10 ambulatory visits in the United States for a total of more than 100 million referrals. Decisions about whether to refer appear to be influenced by both patient factors, such as illness severity and expectations, as well as physician training and expertise. In many cases physicians have substantial influence over the referral process and could consider a broad range of factors in their decision making".

Reference: "Audiologists who seek to establish collaborative relationships with both primary care and specialty care physicians are challenged by a lack of strategic education on how to develop relationships of respect, intimacy, and trust with the medical community. More patients will be referred when they do so. A major challenge for the audiology practice team is devoting an effective, doable amount of time to ensure the that development of a physician referral pathway works! Author: Bob Tysoe, Owner/Trainer, Hearing Healthcare Marketing Company, Portland OR. - Data on file, 2024.

In the United States, The depth of the opportunity to gain access to new patient referrals from physicians is in the millions upon millions! Yet only 15-20% of patients with untreated hearing loss, and associated disabilities are actually referred to an Audiologist/Hearing Healthcare Provider for diagnosis and care. Worse still, similar statistics exist in developed countries around the world".

"How to Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps. Author: Ann Gynn, Content Marketing Institute, Published: August 31, 2022.

• Time has become a commodity that can be bought, sold, traded, and manipulated. Whether someone is rich or poor depends on their time wealth and time poverty.
• Without a written strategy, the Audiologists brand content wont reach it's potential. Think about it!
• Only 40 % of B2B marketers have a written strategy.
• Marketers with a written strategy are 414% more likely to report success than those who don't.
• Create a one-page 'content marketing' strategy. People will be more likely to read and remember it, and they will be more likely to align with organizational goals.
• Call to Action: Reach More Patients by Reaching More Physicians, More Frequently"

Thank you sincerely for your interest in these important issues - for more information: Your may contact Robert Tysoe, owner/trainer/manager at Hearing Healthcare Marketing Co. Phone: 503 863 9250; www.audiologypracticemarketing.com