Falling Out of Love with Osteopathy
Nicola McLennan
Osteopath + Coach- I help clinic owners get a reliable supply of new patients into their clinic.
Falling out of love with osteopathy
I rarely describe Monday mornings as magical, but today was an exception. I needed to get up early to walk my dogs before starting my day and completely lucked out. It was a sharp, wintery, frosty morning in the highlands of Scotland, providing the most gorgeous start to the day. ????
Before the walk Facebook showed me a memory. An old friend had gotten married 11 years ago today. I suddenly remembered a speech from that wedding about love, starting with:
"I like you because..." and "I love you despite..."
This made me think about myself and my practice 10-15 years ago. I liked getting patients better, adored problem-solving with tricky cases, and loved my sports injury work, even if it meant getting up early on Sundays and coming home covered in mud. ????
I loved running my practice despite the admin headaches, my lack of work-life balance, and the continuous struggle to make the business work without me.
I loved it ...until I didn't.
The first time I realized I was burnt out was when I?working as full-time osteopath, treating patients for 40-50 hours a week, and then spending evenings/weekends as a clinic owner handling admin, figuring out marketing, recruiting, and trying to reduce the business's reliance on me. ????
That's why I love Monday mornings like today. I get to spend the rest of the day?helping practitioners like you to fast-track, skip the burnout, and avoid the "I don't know if this is fun anymore" phase.
Anyway, I hope your Monday morning was kind. ??
领英推荐
Speak soon
P.S. Our half-price ( save ￡200 ) setup fee for our Google Ads 'done for you' service for physios, osteopaths, and chiropractors ends on Wednesday. If you're considering this, it's best to get it booked now. ?? Click HERE.
Speak soon
Nicola
Boost Your Practice
PPS. Whenever you are ready, here are 3 ways I can help you get more patients, get more time back for yourself, and increase your practice profits:
#osteopathy #chiropractor #physiotherapy #physicaltherapy
Leading the change in conservative spine care with IDD Therapy Spinal Decompression. Passionate about non-surgical solutions for herniated discs and clinic development. Download a free clinic expansion prospectus.
1 年Nice piece Nicola. I wonder how many are in the same boat. Does overwhelm take the joy out of the things we love. Is burnout caused by prolonged overwhelm … have a good day. You’ve not taken to ice bathing in the loch yet?