Falling into Action ??

Fall is the perfect season to take action on your goals because action beats stagnation. As the leaves change and the air turns crisp, nature reminds us of the beauty in transformation and growth. Just like the trees shedding their old leaves to make way for new growth in the spring, we too can shed our old habits and take action towards our goals. The energy of the season, with its sense of change and renewal, can serve as a powerful motivator to break free from stagnation and make meaningful progress toward our aspirations. So, embrace the autumn vibes and let them fuel your determination to take action and move forward.

From Boredom to Brilliance: Harnessing Brain Science for Presentations

Are you sick of boring presentations? Here's a fascinating scientific insight that every speaker should know: within the first 15 minutes of a typical presentation, people tend to lose focus. Dr. John Medina, the author of "Brain Rules," offers a profound explanation for this phenomenon. He says, “Before the first quarter hour is over in a typical presentation, people usually have checked out. The brain seems to be making choices according to some stubborn timing pattern, undoubtedly influenced by both culture and gene."

This isn't the sole influence of the brain on audience engagement. Medina's second insight on how the brain works when it comes to presentations delves deeper into the brain's functioning during the presentation. He points out that the brain has a natural inclination to prioritize the central theme or core concept of an idea over its finer details. As he says, "Understanding the essence or meaning of information is paramount for sustaining attention, while the brain tends to disregard specifics. It selectively processes information laden with significance, leaving less vital details aside."

The third critical concept from neuroscience is the powerful role of emotions in captivating our attention. Dr. Medina asserts that emotionally charged events are not only better remembered but also retained with greater accuracy and for more extended periods compared to neutral events. When an emotionally charged situation occurs, the amygdala, the brain's emotional control center, releases dopamine, a chemical that significantly aids memory and information processing.

Here are three ways you can take action and apply this scientific understanding of the brain to your next presentation:

1. Segment Your Presentation: Divide your presentations into 10-minute segments. Each segment should be thoughtfully organized to maintain the audience's focus. ?
2. Prioritize Meaning and Use Details Sparingly: For each of these 10-minute sections, center your content around a single core concept. Start by introducing a broad, easily digestible idea before delving into specific details. This approach aligns with the brain's preference for understanding meaning before absorbing finer points and its affinity for hierarchical structures. Implementing this principle can lead to a remarkable 40% improvement in audience comprehension. ?
3. Appeal to Emotions: Medina's research highlights a critical juncture around the 10-minute mark, where audience attention tends to decline. To counteract this, he recommends incorporating "hooks" at regular intervals. These hooks should evoke emotions in your audience and adhere to three essential principles:

• Emotional Trigger – Ensure that the hook elicits an emotion, be it fear, laughter, happiness, nostalgia, or incredulity. Stories, especially when concise and to the point, can effectively tap into the emotional spectrum.
• Relevance –The emotional hook must be relevant to the content you're delivering. Avoid inserting unrelated anecdotes or jokes, as they can distract from the main message.
• Timing – Place these hooks strategically, either at the end of a 10-minute segment, summarizing the material covered, or at the beginning of a module to set the stage for what's to come.

Will this model of 10-minute segments, core concept emphasis, and emotional appeals work for you? It has for me and I believe it will for you! Dr. Medina's conviction is grounded in a simple and profound truth: the brain doesn't engage with boring speakers, and the universal dislike for boring presentations is the catalyst for change.?

Celebrating 7 Wonderful Years of Business! ??

As Yvette Gavin Consulting marks its 7th year in business, I want to take a moment to express my heartfelt gratitude for your unwavering support and trust. It has been an incredible journey, and I?could not have reached this milestone without you.

Your continued support and business have not only allowed us to grow but have also pushed us to constantly innovate and improve. We are deeply appreciative of the trust you have placed in us. It has been an honor to serve you and to be part of your success.

My team and I look forward to many more years of supporting your professional and personal, growth. Our commitment to providing exceptional service and value to you and your business remains stronger than ever.

Please accept our sincerest thanks for your business and the trust you have placed in us. We are excited about the future and all the opportunities it holds. Here's to many more successful years together!

BOSS X Chase Training: Marketing in a Digital World

Since 2021, Yvette Gavin Consulting has partnered with The BOSS NETWORK to deliver training as part of the Chase Bank Advancing Black Entrepreneurs program. The live virtual training is free to you and it is my honor and pleasure to facilitate the training. Join me, Dr. Cameka Smith, and The BOSS Network community for an engaging and informative training session on Wednesday, October 18, 2023 at 8:00 p.m. (EST).

Training Course:?Marketing in a Digital World

In this 90-minute guided digital session, you’ll learn how to:

• Position your business so it stands out in a saturated marketplace
• Integrate effective strategies for targeting your core audience
• Maximize your digital reach across your website, mobile apps, social media, and more
• Plan, measure, and optimize the impact of your digital marketing

Don't miss this chance to increase brand awareness and build your online community. Register today to get the workbook and invite LINK to attend!

Training Sponsors: The BOSS Network and Chase

Training Facilitator: Dr. Yvette Gavin

If you are interested in having?our YGC team host a training or workshop at your office, be sure to reach out to Mary at [email protected] for more information!

?Get Paid to Speak ??

Public speaking can help you advance your career. Whether you're wanting to build credibility or share a deep passion, public speaking shows creativity, leadership skills, and professionalism.?Professional speaking skills can also provide another stream of income.?I have been paid to speak on local, national, and international stages for?in-person and virtual events. In my latest ebook,?I'm sharing an easy-to-implement strategy for you to do the same!?

Download the E-book now to learn how you can become a paid speaker.

Share This Newsletter

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too.

Was this issue forwarded to you? Sign up for it?here.