Fall And Rise Of The Immersive Realm
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Fall And Rise Of The Immersive Realm

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The Inevitable Maturation of the Immersive Realm

By Marco E. Bruscoli, Scholar-in-Residence, WolfBrown

This summer gave me a much-anticipated break – a time to reflect and assess the rapidly evolving landscape of immersive experiences. Rather than overwhelming you with updates on individual productions (which is becoming increasingly challenging), I’d like to focus instead on high-level shifts in the marketplace in terms of supply and demand.?

There is evidence to suggest that the immersive paradigm is starting to take on a more defined structure concerning the production and distribution of new content. Much like the growing nervous system of a young child, this steady evolution is forging new kinds of spaces, formats, and communities...

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