Fall Into October

October was a busy month for FTP, filled with exciting events and remarkable partnerships. We've been working hard to bring memorable brand experiences to people nationwide. Let's delve into the highlights:

On October 2nd, Kellogg's split into Kellanova (K) and WK Kellogg Co. (KLG), with Kellanova taking over the global snack segment and WK Kellogg focusing on its North American cereal brands. To mark this significant milestone, FTP brought six branded food trucks to the NYSE .

Next, we partnered with General Mills to level up classic pizza rolls. Our Totino's 4:25 Roll-ette Truck popped up in Venice Beach for one day, creating a culinary experience.

Then, we partnered with innisfree to take their nature-powered skincare on tour to 6 college towns across California, from San Francisco to San Diego. We aimed to spread brand awareness for innisfree and drive foot traffic to shop their products in Sephora. The tour featured our debut vehicle, Airstream Bambi, custom displays, and life-size product props.

Lastly, we partnered with Pura to take The Scent the Season Tour on the road, hitting NYC, DC, and ATL! Guests shared a sensory adventure, with a range of Pura's fragrances waiting to captivate their senses.

Overall, the events were a huge success, generating millions of brand impressions and reaching thousands of visitors. We appreciate everyone who joined us on these experiences in October. Until next time!