Fall in Love with Your Next Find
Heikki Haldre
Co-Founder and CEO of Miros, Chairman of The Future of Retail Organisation, Founder: The Exit Academy
When was the last time you bought yourself something nice?
Something you really love?
"Love at first" sight kinda find.
You see, 60% of shoppers are "sorting by price" and buying price-minded, while at the same time, the return rates are over 30%.?
There is a big gap between how much people buy and how much they're satisfied.?
Closing that gap is what we aim for.
We want to help shoppers find things that bring lasting value and even splurge on higher-quality items that can last longer.?
Next time you go online, shop for something that makes you fall head over heels.?
It'll make a difference for you, the retailer, and the planet.?
Today:
INTEGRATING MIROS IS EASIER THAN PICKING THE RIGHT DRESS
I get this a lot: Is it hard to install Miros? And my answer is always the same.?
Even though It’s advanced AI technology, it doesn’t mean it’s hard.?
It’s a hassle-free 2-step integration.
All it takes is a short technical call, we access your product feed, you approve the design, and that’s it.
Your site won’t get slower, you don’t need to change anything or wait for months. In a matter of days, your shoppers will experience a new way of shopping.?
Easier than picking a dress.?
UNSOLD INVENTORY IS ONE OF THE MAJOR OVERHEAD COSTS
Retail Brew was spot on with this article . It perfectly identifies what major overhead areas for e-commerce are: packaging, stagnant inventory, and staffing.
But before you start cutting staff or products, let's address the core issue:
领英推荐
Poor product findability.
99 out of 100 shoppers will leave your store without buying.
Not because they don't like your brand, but because they NEVER saw your products. Your store can't show them exactly what they're looking for.
Before sacrificing products or staff, try to improve findability. Discounts will be less necessary, restocking will be easier, and overhead costs will be lower.?
Give it a thought.
ONLINE SHOPPING IS FOR LOVERS
This year , 40% of Valentine’s Day shopping will be online. What caught my eye is that the leading gift is CANDY!
I guess that lowers the return rates, doesn’t it?
YOU’RE LOSING 80% OF YOUR ONLINE SHOPPERS
80% of shoppers are leaving websites empty-handed . Traditional search mechanisms in ecommerce rely on product metadata and predefined categories.?
Unless you’re buying a book or a piece of electronic equipment, this falls short, specifically for products of visual nature (fashion, home décor, furniture, etc).
This problem can be fixed with shopper psychology and visual AI, as we’ve done with Miros .
In this latest edition of Retail Merchandiser Magazine we discussed: how Visual AI impacts ecommerce search, the psychology of shopping online, and the impact improving customer experience has on the Cart size and conversion rates.
Consider reading it here .
LET YOUR FRIENDS KNOW ABOUT MIROS!
You likely already know me, the team, and what Miros can do. So, let me ask you for a favour.
Can you think of an ecommerce retailer who’s struggling with overhead inventory or poor product findability?
Send them our way!
We will create a custom demo for any online retailer and compare their current search and Miros side-by-side. DM me here on LinkedIn or book a meeting on our website.
See you next week!