Fall In Love With Cold Calling

?I love cold calling.

YES! I said it, I LOVE COLD CALLING!?

I will admit, that this was not always the case. Every salesperson has struggled with the cold outbound prospecting rut. The thought of the dreaded “NO THANKS” and the distinguished click on the other end as the prospect disconnects is…well daunting to say the least. The best salespeople can be self-aware enough to know it’s only temporary, and simply making a few tweaks to your pitch can make it feel exciting and fresh all over again.

Improving my cold calling technique allowed me to become the top-performing sales representative over and over again. Generating new sales leads and closing more deals, I have become an all-around better salesperson by constantly adjusting my pitch.?

Today, I want to share with you a couple of tips that have really helped me become successful selling to those in logistics.

Calling today will fill your pockets tomorrow!

It’s not uncommon to dread the first call of the day. Your first cup of coffee hasn’t quite kicked in yet and your rut isn’t helping. Instead of thinking about how you’re feeling now, think about how you want to feel in 6 months. How are you going to feel when you have a solid pipeline of opportunities and revenue on the books? You can’t add revenue if you don’t pick up the phone and connect with potential customers.

By far, my favorite part about cold calling is never knowing what is yet to come. It should be fun! You will eventually see all your hard work pay off.?

Don’t Overthink It

Just do it! Pick up the phone and make the dial.? Don’t psych yourself out with what-ifs. Got a big prospect that is making you jittery? Do some no-pressure warm-up calls! Practice makes perfect. Once you are warmed up call that big prospect.?

Have a Game Plan

Motivating yourself to cold call isn’t always easy. I am a planner. I always have been! Planning my day out ahead of time and putting time for cold calling on my calendar was a game-changer.? Set your day up in blocks of time. Trying to make cold calls all day every day is exhausting and a copious amount of rejection to deal with.?

Sit down and cold call for 1-2 hours, then take a break to work on something different. You can also take a quick break and go for a walk, make a cup of tea or have a snack.? You will feel refreshed and ready to try again! All you need to do is rinse and repeat.?

By the end of the day, you will have made progress!! Get excited and celebrate the small wins! Use it to fuel your motivation to do it all over again the next day.? As time goes on those cold calls will start turning into warm leads and warm leads turn into new customers.?

Get Inspired

Every day I start my day by listening to or reading at least one piece of motivational content.? Teach yourself how to get up after you fall. Learning how to motivate yourself when it seems like the answer will always be a no is a special skill that every successful salesperson has.?

Motivational stories are inspirational!?

My Personal Favorites:

Simon Sinek?

• Start with Why
• Leaders Eat Last
• Together is Better
• Find Your Why

Joe Dispenza?

• Breaking the Habit of Being Yourself
• Evolve your Brain

Just Keep Dialing

Cold calling can be scary! But only if you perceive it to be this way. The reality is the more calls you make, the better you’ll learn what works for you.?