Fall Insights: What the September 2024 U.S. Benchmark Report Reveals for Video Performance
Asset TV U.S.
Asset TV is a global video research and learning platform for investment professionals.
As people start to enjoy pumpkin spice lattes, the air gets crisp and the leaves turn, and so do market conditions. This fall can be a perfect time to reflect on recent trends and gear up for the year's final quarter. The September 2024 U.S. Benchmark Report offers fresh insights into the world of video content and actionable takeaways for anyone looking to improve their video strategy.
Key Findings from the September Benchmark Report
1. PIMCO Climbs to the Top Spot In a noteworthy shift, PIMCO took the lead as the most-watched company, moving up from second place. With their growing focus on market insights, fixed income strategies, and inflation hedging solutions, it's clear that PIMCO's content resonates deeply with the audience.
2. Fixed Income Maintains Top Topic Unsurprisingly, Fixed Income continues to dominate as the most-watched topic. With inflation having tumbled from its 2022 peak, last week the Fed cut interest rates by an unusually large half-point. It was a dramatic shift after more than two years of high rates.
3. Elections Enter the Spotlight A new player in the rankings, Elections, emerged as the third most-watched topic. With the 2024 Presidential U.S. elections drawing closer, the financial industry is turning its attention to how potential policy shifts could impact the economy and markets.
4. Morgan Stanley: Most Engaged Viewer In terms of audience engagement, Morgan Stanley stood out as the top viewer, actively engaging with multiple pieces of content.?
5. Average Views Soar to 2,004 per Video This month saw an impressive average of 2,004 views per video, marking a healthy engagement with financial content.?
More Trends and Insights as We Head into Fall
Just as fall signals a time for reflection and planning, this report highlights the importance of continually assessing your content strategy. One standout finding is the average viewing time of over 10 minutes, suggesting that viewers are increasingly interested in in-depth, longer-format videos.?
Stay tuned for more insights and read the full report HERE:?