The Fall of the Attention Economy, and the Rise of the Trust Economy

The Fall of the Attention Economy, and the Rise of the Trust Economy

I am going to tell you a secret about the top 1%, the very wealthy, and you will be enraged after I tell you what it is. But if you keep reading, the secret will set you free.

Ancient philosophers have it all figured it out. Like Plato’s allegory of the cave, people don’t want the truth. They want to hear the comforting lies that keep their reality intact.

If you are one of those people, I would advise you to stop reading. Knowledge within the next paragraph will shatter your reality. You will be angry.

If you read on, I will give you the complete and honest truth about the reality of our world.

You may be thinking: Why should you trust me?

Well, I can tell you that I have a degree in Business Economics, and my co-authors have degrees from Political Science to Environmental Science.

But I am not going to tell you to believe me. You shouldn’t trust anyone without doing your research, critical thinking, in-depth analysis, and trusting your gut.

My goal is to make you think, do not trust me, blindly.

Take what I said and verify it with your own experiences and research.

The Economy:

When the economy is booming, people have more disposable income (extra money) to spend. Entrepreneurship becomes the hottest career choices; new companies are popping up every second; opportunities to strike and become rich seem to be everywhere. Everywhere you look, social media ads popping up on your Instagram feeds of people making money off direct marketing (click funnels), e-commerce (Shopify), Amazon FBA, Influencer (Youtube / Instagram), etc. It seems that everyone is succeeding.

Here is the truth.

Our attention has been hacked. Our minds have been hijacked. We no longer make our decisions but made by those who have mastered the art of mental manipulation.

Look around. You have been force-fed the fantasy of making 6 or 7 figures online with little effort.

Skilled marketers have created an illusion of success around entrepreneurship.

You may have started to notice signs that the internet world is an oversaturated market with no regulation. And now it has been filled with scams and salespeople with ill intentions.

You might have bought a course, but then realize that you could have gotten all of the course information from a google search.

You are part of an exclusive group of people that are realizing that this entrepreneurship bubble is next.

But for the MASS of the population

The illusion has set in.

The bait is in the water.

They are the fish that don’t even know what kind of water they are in, or that they are a fish!

If you are confused about how the world works and how to filter out all these opportunities that have been presented to you, then read on. But remember this information will set you free, but before it could do that… it will piss you off!

We will expose some of these lies that we have been living under because of how good marketing has gotten and how our reality has been hijacked.

Modern Financial Markets

The financial market sees the rise of cryptocurrencies; news headlines are screaming about crypto-millionaires. ICO (initial coin offering) was making a lot of money for founders, and then…. The bitcoin bubble crashes. Most, if not all, of the Bitcoins that exist in the digital markets, follow the concept called The Greater Fools Theory.

“If the theory holds, the investor will still be able to quickly sell them off to another “greater fool,” which could also be hoping to flip them quickly. Unfortunately, speculative bubbles burst eventually, leading to a rapid depreciation in share prices.” -Investopedia

To understand investing:

If the asset (stock, bonds, gold, real estate, crypto, etc.) does not provide a dividend, then you are buying it low, and waiting to sell high. And a lot of these investments could be another greater fool’s theory

This is why value investors invest only in companies that pay a dividend.

Famous shark Kevin o’ leary from Shark tank once said he doesn’t invest in anything that doesn’t pay a dividend. This is also trust for the famous investor Warren Buffett. The man-made his fortune from compound interest!

Here is Warren Buffett’s investment portfolio. I strongly suggest you study the companies he has picked and understood the difference between speculators and investors.

Berkshire Hathaway Portfolio Breakdown: https://www.cnbc.com/berkshire-hathaway-portfolio/

Online Marketing

Influencer marketing became huge, and has been sponsored to travel for free, earning free hotels, reviews for products, and sponsored posts that made them thousands. And then An Instagram star with 2 million followers couldn’t sell 36 T-shirts. Another bubble is waiting to burst. Companies are starting to realize that followers can be faked, likes and engagement can be faked, and that having a large following does not translate to sales. Is this another sign of an overvalued industry?

Let’s take a look at the rise of Airbnb, and companies such as Google and Amazon are building new campuses and headquarters for the increase of property values. A week of Airbnb rent could pay for the owner the equivariant of hosting tenants there for a month. This drives up rent prices. Real-estate agents are popping up everywhere.

The illusion has set in.

The bait is in the water.

We are the fish that don’t even know what kind of water we are in.

Ask yourself who is profiting from all this?

The answer is this: The Market Makers.

We think successful people are the ones who are selling courses, dreams, and lifestyles. Examples of people tell others how to make a million dollars a month with little work.

What if I tell you that there is another level to this game:

The real winner is the market makers.

Think of any professional sports leagues.

Are the players making the most amount of money or the owner of the team?

I will let you do the research.

EXAMPLES OF THE PLAYER AND THE GAME MAKER

If you are a player in a game, you will work all of your life trying to climb on top of the hierarchy of this particular game. If you could create a blue ocean, then you become the game creator.

Think about apps in the Apple Store, and Apple takes 30% of the app profits. The apps are the players competing against, and the market is the ecosystem that Apple has built.

9/10 start-ups FAIL. The only time when the angel investor makes money is when the company goes IPO (initial Public Offering)

This is the same thing as ICO (Initial Coin Offering) expects the market is less regulated, and founders exchange virtual currency for real cash during the ICO.

The traders are the players competing against each other, while the market such as Binance is the one who is really winning.

The stock market is full of traders to make it big, as finance companies move online, companies such as Etrade and fidelity are becoming increasingly popular with traders. For people that are doing short-term trading, they might win some and lose a lot. But have you ever thought who is actually winning in the end? Like a casino who is consistently winning after you do the math of all of the wins and losses? The market makers. The market makers such as these trading companies take a flat fee regardless of you making or losing in the market! They take on ZERO risks.

These games are nothing new, it was proven to be effective in the Casino industry, the stock market industry, and now it is just moving online.

We are new players in the same old game.

To be continued:

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