Fall is in the air — and Forum Registration is open.

We have cha-cha-changing seasons. ??

Labor Day was last weekend, budget season is in full swing for many of you, and school starting back up… something is in the air and it’s not the usual Fall PSL (ICYMI Starbucks brought back pumpkin spice in August this year ??).?

TL;DR: FORUM IS BACK! We’re bringing back many of the elements our inaugural Forum Alumni know and love, and adding in bigger better nationally acclaimed speakers, popular entertainment that you can bring your guests to, and a dedicated (optional) user track for Funnel power users. Register today.?

From budget season resources, to the latest news you need to know, to new podcast episodes here is the go-to resource for multifamily heroes.?

IN THE NEWS

GlobeSt. — Multifamily Starts Rise Sharply in July, Permits Level Off

Supply helps with housing affordability: ?Despite a sharp increase in multifamily starts in July to 363,000 units, the category and permits are slowing from their peak levels in 2022. Read more.

BISNOW — Fed's Preferred Inflation Gauge Provides Another Signal For September Rate Cut

If you're a betting person: ?The question has now become how aggressively the Fed will cut rates. As of Aug. 30, there is a 67.5% chance of a 25-basis-point drop and a 32.5% chance of a 50-bps drop, according to CME's FedWatch Tool. Read more.

CLIENT WINS

QuadReal Property Group Acquires 1,400-Unit Portfolio??

The four Class A assets are in metro Denver, Charlotte, N.C., Phoenix, and Washington, D.C.?

Read more.

Cortland Wraps Value-Add Fund at $1.5B??

Cortland has closed its sixth value-add multifamily fund targeting properties in the Sun Belt and Mountain West states with $1.5 billion in commitments. The fundraise exceeds the fund’s $1 billion target, with 80 percent of commitments coming from institutional investors.

Read more.

ARIUM, The RMR Group’s multifamily brand, recently held the finale of their annual Sounds of Summer campaign.?

For the first time, the singing competition was open to renters across the country and featured a grand prize of one year of free rent. After thousands of submissions, and three rounds of cuts Hannah Nicolaisen from Nashville was chosen as the winner. Congratulations to Hannah as well as the other finalists! Funnel was THE presenting sponsor of The Sounds of Summer Campaign as a part of our renter-centric ethos.?

Security Properties Acquires SKY Sammamish Apartments in Sammamish, WA

Security Properties Residential now owns 28 assets and over 6,400 units in the Greater Seattle marketplace, as a part of their 108,000-unit portfolio.?

Read more.

MULTI-FUNNIES

THE CORNER OFFICE

Forum FOMO: Crack the Code: Boost Renter Sentiment and Drive Retention

This past Forum's panels were packed with insights from some of multifamily's brightest leaders who have started moving to the new operating model in order to create a better customer and team experience. In this highlights reel podcast, you'll hear how the new operating model influences how the following leaders think about the customer experience. – Noah Echols , VP of Customer Experience, The RMR Group

– Susan G. , VP of Property Marketing, Lantower Residential

– Brandon Gaeta , Director of Operations, Morgan Properties

– Laurel Zacher , VP of Marketing + Customer Engagement, Security Properties

Listen on Apple Podcasts, Spotify, or wherever you get your podcasts. If you want a chance to learn directly from the leaders shaping the future of multifamily, register today.

FUNNEL FRESHEST

Your (PINK) AI assistant is a lot cooler!?

Funnel is leveraging generative AI to assist your teams, saving them time, and providing excellent renter experiences. How do they do it: generative AI-powered message suggestions. Watch the video to see it in action.?

THE PLAYLIST

Budget $ZN is here

If you're making your wishlist and budgeting twice, we have a very mindful and very demure playlist that you (and your office mates) might think is niiiiiice.?Listen to the playlist here.

THE PODCAST

Marcie Williams — RKW Residential — Leading and leasing, from agent to NMHC Top 50 CEO

In this episode of Multifamily Unpacked Tyler interviews Marcie Williams on her journey from leasing agent, to CEO of RKW Residential. Marcie’s experience at Camden Property Trust and Greystar helped prepare her to grow RKW Residential from the initial launch to an NMCH Top 50 manager in under 10 years. Listen on Apple Podcasts, Spotify, or wherever you get your podcasts.

UPCOMING EVENTS

Forum Registration is OPEN

We're excited to welcome you back to the beautiful Terranea Resort for year two of The Forum.

We're adding more globally acclaimed guest speakers and popular entertainers, and a NEW dedicated user track to make sure you get the most out of Funnel and excel at your career.?

When: April 15-17, 2025

Where: Terranea Resort

Register today.

OPTECH VIP Event

Grab a limited spot at OPTECH’s most fun event. Just steps away from the hotel: food, an open bar, a DJ, and the best gift you’ll get at any conference.?

When: ?Monday, Oct 21st from 6:30 - 8:30 pm

Where: Flight Deck at the Capitol Wheel

RSVP today.

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