?? the fall '24 PRST drop ??
Justin Castelli, RLP?, CFP?
aligning your finances with your authentic life, founder RLS Wealth, co-founder of The AGC? and founder of PRST?
The fall '24 drop is a bone/black colorway of the "1 of 1" design I created earlier this year. I wanted a way to remind my Self and to share with others, hoping to inspire them, that I am living my authentic life.
I knew I didn't want a shirt that said "authentic", but I wanted something simple to represent that message, and "1 of 1" popped into my head...the "" acting as a nod to the late Virgil Abloh's use of quotation marks in his Off-White brand.
The PRST drops will consist of one hat, one tee, one hoodie, and a mystery box--I'm really excited to offer the mystery box.
The mystery box will curated by me exclusively for YOU. Anyone ordering one will receive 1-2 pieces of clothing that is not the colorway for the drop--you will not receive a bone/black colorway; you might not even get a "1 of 1" design. You will also receive some other surprises that I think will serve you as you pursue your authentic life. I'll use your answers to a short questionnaire to curate the perfect box for you--I'm looking forward to the responses from those who trust me to hook them up with a truly "1 of 1" box.
Over the years I have found high-quality brands to use for the PRST brand---in the future, I'd love to manufacture the brand, but for now, I'll continue to choose the best blanks around and work with my local printer to embroider the designs. I want these hats, tees, and hoodies to last many years and be along your side for your Pursuit. I've been wearing these brands for years and I know you'll love the way they fit.
The drop will be live for the next 10 days; once it is closed I'll begin production on the hats, tees, and hoodies. I am doing the drops as preorders to manage inventory---one day the PRST store will always be stocked, but in these early days, only the people ordering during drops will be rocking the PRST brand.
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It's also important to note that once the fall '24 drop closes, the bone/black colorway may never make an appearance again---I can promise you it won't be back for years!!
I can't wait to see these out in the wild as you continue to pursue and evolve with your authentic life!
If you have any questions, please don't hesitate to hit reply and ask!
Keep pursuing,
JC
Investor & Founders' Concierge Multi-Family Office
5 个月I’m in for a box, hit me with ya best shot