Fall 2023 Internship Experience

And that's a wrap! I am excited to express my gratitude for having had the opportunity to work under the guidance of my incredible manager, Lynn Grady , during my enriching 10-week summer internship as an Account Executive - Marketing Intern at Adamas Lux in Dallas, Texas which I got through LinkedIn .

Throughout this internship, I was entrusted with crafting impactful digital content for client websites, executing targeted email campaigns, and developing engaging social media content. These responsibilities played a pivotal role in contributing to the expansion of the customer base. I honed the art of strategic design, ensuring that the content resonated with the target audience and aligned seamlessly with the overall marketing objectives.

A highlight of my internship was the chance to design and manage Google Analytics KPIs strategically. Delving into data management and analysis of marketing campaigns, I achieved a significant increase in conversion rates over time and a notable improvement in return on investment. This experience not only sharpened my analytical skills but also deepened my understanding of the critical connection between data insights and campaign success.

As a key player in comprehensive marketing initiatives, I spearheaded campaigns from defining target audiences to execution. Managing Google Ads , email, and phone campaigns, I consistently delivered outcomes that were both time and budget-efficient. Regular collaboration with client management ensured clear communication and alignment of expectations and goals, sharpening my ability to navigate client relationships effectively.

Internally, I collaborated with multiple teams to efficiently meet project requirements, reinforcing my adaptability and teamwork skills. This internship was a transformative phase in my professional life, providing hands-on experience in diverse aspects of marketing and sharpening my ability to deliver tangible results. I am grateful for the trust placed in me by the team at Adamas Lux and am confident that this experience has laid a strong foundation for a successful career in marketing.

I eagerly anticipate applying the skills and knowledge gained during this internship to future challenges with zeal and expertise.

#UTDMSBA #hireJSOM