Fake Trade Marks, a Defence Side Perspective
? Rahul Dutta
The First Premise: You're an excellent salesperson if you can sell a comb to someone bald
In sales prowess, true excellence emerges when one can effortlessly market a comb to someone bald. It exemplifies the art of persuasion, showcasing the ability to turn an unconventional scenario into a successful transaction. This unique skill highlights a salesperson's adaptability and underscores their mastery in finding value and appeal in unexpected places.
In the dynamic landscape of industries, the role of sales has transcended its traditional boundaries to emerge as a pivotal force driving success. Once considered a mere function, sales have now evolved into a robust industry in its own right. The significance of sales extends beyond the act of transaction; it is the lifeline that connects businesses with their customers, forging lasting relationships and propelling economic growth. In the contemporary marketplace, the intricacies of sales involve sophisticated strategies, data analytics, and customer relationship management, making it a specialised field that demands expertise. As businesses navigate the competitive terrain, the sales industry plays a transformative role, influencing profit margins and shaping the fabric of commercial landscapes worldwide.
The Second Premise: Advertising is designed to generate a sense of urgency, prompting consumers to feel a compelling need to purchase the advertised product
In the symbiotic realm of commerce, sales and advertising form an inseparable duo. With its persuasive artistry, advertising crafts a narrative transcending mere product promotion; it weaves a tale of desirability and necessity. Through captivating visuals and compelling messaging, advertising sparks the flames of consumer interest, setting the stage for the pivotal role of sales. Sales, in turn, take the baton, converting that interest into tangible transactions. Together, they create a dynamic synergy, where the artful allure of advertising seamlessly blends with the strategic execution of sales, propelling products into the hands of eager consumers.
In the intricate dance of commerce, advertising, marketing, and sales converge as powerful instruments shaping the collective psyche of humanity. With its artful persuasion, advertising plants seeds of desire, influencing perceptions and fostering a sense of need for products or services. Marketing orchestrates a symphony of strategies, channelling these desires into cohesive campaigns that resonate with diverse audiences. Meanwhile, as the final frontier, sales transform latent interest into concrete transactions. Together, these tools transcend transactional boundaries, sculpting the intricate landscape of human preferences, aspirations, and purchasing behaviours. In this holistic interplay, they profoundly impact the intricate tapestry of human thought and action, moulding the very essence of our consumer-driven society.
The Mute Question
The cultivation of desire permeates all, creating a hype loop in product demand for those who either lack the need or the means to afford them. This particular group cannot be categorised as customers. Nevertheless, these individuals, deemed 'non-prospective customers,' harbour the desire to possess products for which the seeds of desire were planted. How should the germinated desire seeds within this group be addressed for justification?