Fake News or Deepfake News: Synthetic Content and Elections
Abstract
Deepfake technology can be used for political gain. This was a concern in the 2020 US Presidential Election cycle, and technologies have only advanced since then. Generative AI, video creation tools, and a sense that we know better all contribute to the potential problem of manipulating voters with deepfakes. If deepfakes are successful, they can discredit photo evidence, foster complacency, impact reputations, and sow seeds of doubt. Fortunately, policy and technology are combatting deepfakes’ influence, and AI – the same discipline that makes deepfakes more convincing – is also used to defend against misinformation.
This analyst insights report marries research across three of our syndicated survey report series with secondary research about the tech industry and society to highlight the challenges and influences deepfake technology can have on politics and society.
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