"Failure to Launch": For Those Who Hate to "Launch," We Salute You! Here's an Alternative.
Ellen Melko Moore
Your LinkedIn Strategy is Hurting My Heart and My Eyeballs | "America's Top LinkedIn Thought Leader" - Forbes | Helping 7-8 Figure Businesses Claim The Top Spot w/ Most Lucrative Position, Niche, and "BSOT" Messaging.
Hello Supertight Readers. First thing's first. Let's take a quick trip back to the 90's!
"You down with OPP? Yeah, you know me."
My fellow hip hop fans from this era will know this lyric and its meaning. Which is, admittedly, vulgar.
But let me introduce you to another definition of "OPP" - one that can have a profound impact on your business revenue AND profit.
My favorite kind of OPP these days is:
Other.
People's.
Platforms.
If you prefer to think in more "appropriate for work" terms (this is LinkedIn, after all!) you can think of this concept as "OPA" or. . . "Other People's Audiences."
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Here at Supertight, we ask our clients to set a goal to book TWO "OPP/OPA" guest opportunities, every single month.
This means that twice a month, they have a speaking, teaching, or training opportunity speaking to someone else's audience, or on someone else's platform, WITHOUT having to go to all the trouble of hosting their own events, or webinars, or podcasts.
On a personal note, I really like coaching our clients to multiply their revenue by 2X-20X
I really like helping 7 figure business owners niche UP to work with their Most Lucrative Client, and become "the obvious choice" for their particular niche.
What I DON'T like is being an event planner, hosting events, or trying to get people to come to real or digital events. That's just me. It's not my strong suit.
Or as one of our clients put it, "I just want to show up, be awesome, and collect my money."
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Now you, reader, the person reading this wearing YOUR underwear, YOU may be the kind of business expert who LOVES launching things.
I commend you, because if you do this successfully and consistently, you are in my mind, a Serious Launching G*d, and I'd really like to hear from you in the comments. There are people reading this newsletter who NEED YOU.
Frankly, I hate a good "launch." Because I'm not good at it, and it's a lot of work.
My business model is "Evergreen" private coaching and an ongoing membership program.
My OPP strategy is how I schedule calls with prospects who are interested in these offers.
领英推荐
I want to show up, teach, and provide huge value where somebody ELSE went to all that trouble of gathering that audience.
They went to all the work of launching and growing a group, podcast, webinar, or event.
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With your OPP/OPA strategy, there's one very important caveat: don't get fooled by NUMBERS - the number of people in a particular audience.
For example:
During one particular week last year, I did two very different OPP/OPA appearances.
Monday, I was a guest on a podcast that allegedly had 50,000 regular listeners.
Wednesday, I was a guest trainer on a CEO 7-8 Figure Mastermind with 5 members in attendance.
50 people who heard the popular podcast scheduled 30 minute discovery sessions on my calendar. Only problem is that 48 of them couldn't afford to work with us.
By contrast: 2 people from the CEO mastermind showed up for discovery sessions, and both became clients. . .
making it a $50K week for our business.
So Don't worry too much about how MANY people are in Other People's Audience or part of Other People's Platform.
Worry about this: are the people who ARE in that audience your Most Lucrative Client?
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What about you?What does your OPP/OPA strategy look like at this time?
Whether it's masterminds, podcasts, webinars, summits, digital groups, peer networks, charity organizations, golf clubs, etc - where do you want to show up and blow people's minds with your expert help?
Who is the PERFECT "most lucrative client" (for you) who might already be a member of someone else's audience, or platform?
Who already gathers your perfect people?
Where do your perfect people go to learn?
Who is reading this, and wants to find awesome experts to add value to your platform, and provide amazing insights for your audience?
Please let us know in comments!
"You down with OPP? Yeah, you know me."
Stay Out in Front?! Providing Powerful Competitive Intelligence to Executives Making Critical Decisions | Servicing CEOs, CSOs, CMOs, Brand Managers & CI Leaders | Keynote Speaker and Workshop Facilitator | CI Fellow
3 个月Ellen Melko Moore Love this: "Worry about this: are the people who ARE in that audience your Most Lucrative Client?" You nailed it...it's far better to have an audience of 10 people that are all the right folks that can benefit (and as you said, afford) your services, then have a room of 150 with only a fraction being those that could become a client.
10x Business Growth: Multiplying Revenue by Mastering Targeted Outreach & Messaging for Your Most Lucrative Clients
3 个月Ellen Melko Moore, I love your refreshing take on leveraging Other People's Platforms! It's such a smart strategy for those of us who dread the traditional launch process. How do you usually prepare for these guest opportunities to ensure you're delivering the most value to a new audience?
Executive Administrative Assistant
3 个月Ellen Melko Moore That's a clever approach to leveraging other people's platforms! The OPP strategy is intriguing. I'm curious to know more about how you determine which platforms or audiences are the best fit for your ideal client. Is it purely based on numbers, or do you consider other factors like audience engagement?
The Fusion of Timeless Leadership Principles and Forward Thinking Strategies to Thrive in an AI-Centric World | Former Global Head of Human Resources | Certified Executive Coach | Team Coach | Possibiltarian
3 个月Thanks for sharing Ellen Melko Moore, its a great strategy. Especially for those of us who want to focus on our strengths and target the right audience for better results.
B2B Companies Needing a True Marketing Reset | Partner of EOS? Worldwide | Fractional CMO for manufacturing, SaaS and professional service companies.
3 个月Brilliant as usual Ellen Melko Moore. Wonderful to hear your voice again. Love your point about OPP! I am setting a new goal to do 2 a month. Now I confess I like launches and I look at launches on a scale from 1 to 10 - 10 is the Steve Jobs Apple Launch. I don't ever want to do that!!! 1 is the "mousey" launch. That's when a coach or consultant launches a book, sends out a newsletter and social posts a few times. I think you can have a great launch in the 5-6 range. Half the work and great results if done well.