Failing Forward: Brian Keane’s Road From Broke to Amazon Bestseller

Hi Guys,

Another busy week in business and marketing. I am excited to share this week's guest with you as I hand-picked him for the show and for you guys to learn from his mistakes.

Ever felt like you’ve hit a bit of a wall? Whether it’s in business, fitness, or just in life? You’re not alone. And sometimes, the key to breaking through isn’t about trying harder; it’s about thinking differently.

That is where this week's guest comes in. This week, we had the privilege of speaking with Brian Keane, the best-selling Amazon author of?Rewire Your Mindset,?who is an ultra-endurance athlete who (believe it or not) actually hates running. Despite this blowing my mind, this hatred of running has still meant he’s tackled challenges like 230km Arctic treks and Sahara ultramarathon, all while building a thriving business online and more than 260K followers on TikTok and 160K on Instagram.

Brian shared a simple yet profound idea that stuck with me: failure isn’t final, it’s feedback.

I invited him onto the show because his book is brilliant and works no matter what you apply it to business or, in my case, pleasure (Well, kind of it's my squash game). In his book he talks constantly about learning from mistakes, so I just had to get him on, so he could share his tips with you and help you build a strong mindset.

Here’s a taste of what we unpacked:

• The "Confidence Table" Framework: Every promise you keep to yourself builds a leg under your confidence table. Over time, those legs make your table unshakable—even when life throws challenges your way.
• Why Hating the Process Can Be an Asset: Brian’s secret to running ultras? It’s not love—it’s discipline. He explained how doing the hard things you hate (like morning ice baths at -2°C which is me) builds resilience that spills into every area of your life.
• The Biggest Mistake That Nearly Ended It All: In our chat, Brian revealed the colossal fail that left him literally digging for a bus fare to be able to go get a bank loan to survive, and the surprising way he turned it into the foundation of his success.

But here’s the part that really applies to all of us: it’s not just about fitness or running. It’s about rewiring how you approach any challenge. Whether you’re managing a high-stakes marketing campaign or navigating personal setbacks, these principles can transform the way you show up in your work and life. His positivity is infectious.

?? Honestly, this guy has really helped me, so listen to Brian’s incredible journey and actionable insights here: https://link.chtbl.com/newsletterLN

Cheers,

Chris

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