FAFSA Delays Double Student Indecision
Unprecedented delays in processing the Free Application for Federal Student Aid (FAFSA) have left colleges and prospective students in a state of uncertainty about enrollment figures post-May 1. This concerning trend has prompted Carnegie to include a new section in its annual survey of graduating seniors from CollegeXpress, focusing on the impact of FAFSA delays. The resulting report offers valuable insights into students' perspectives on FAFSA and financial aid in general.?
[Webinar] Using GA4 Events to Understand User Behavior
In this recorded webinar, Carnegie Director of Google Analytics Elizabeth Glass and Senior Google Analytics Specialist Rachel Robison teach you how to use GA4 to understand how users interact with your institution’s website.
[Webinar] Search Differently: Adapting to Landscape Change in Student Search
Higher ed enrollment is rapidly evolving with challenges like declining student numbers and data privacy concerns. In this webinar, we explore innovative Student Search strategies? to help you adapt to this changing landscape and view student recruitment differently.
[Blog] Elevate Your Organic Social Strategy with These Four Overlooked Paid Tactics
In this post, we explore how four underutilized paid ad opportunities can supercharge your organic efforts on two critical platforms, TikTok and LinkedIn. It’s time to get noticed, attract new followers, and build a strong community around your brand.
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[Blog] How Topic Clusters Improve Your SEO and Content Strategy
Changing the way you organize your content can be incredibly fruitful for improving your higher ed SEO strategy. That’s where topic clusters come in. With this tactic, you only have to focus on content creation of one page where your already-written blogs can live, all while quietly boosting that SEO.
[Blog] SMS Strategies: Navigating Student Engagement in Higher Ed Admissions
Just like in other parts of life, recycling can help you save time, money, and resources. With a little planning and some creative thinking, you can quickly and strategically breathe new life into existing stories and content from your website and marketing materials, helping you achieve goals, drive growth, and connect with new audiences.
[Blog] Three Strategies for Navigating the Impact of Election Season on Digital Advertising
Election ads will impact digital advertising strategies as they compete for placement and attention during this particularly polarizing election year. It’s projected that more than $10B will be spent on political messaging in 2024, the most in history. Your best chance to reach prospective students this year is to develop a clear and actionable strategy.?
[Product Feature] Financial Aid Optimization
Financial aid optimization is both an art and a science. The science comes from our best-in-class data practices, secure platforms, and quantitative expertise. But the artistry is in taking that analysis and translating it into strategies that align with your distinct priorities as an institution.
If you’re interested in exploring financial aid optimization for the first time, reevaluating your current approach, or just beginning an RFP process, Carnegie can help.