Facts you need to know about Bing & AI to keep your business ahead.

In the 1920’s the average lifespan of a business on the S&P 500 index was 67 years, 25 years in the 80’s, 15 years in 2010’s by 2020 only 25% of companies will be the ones who exist today! 75% of companies will be ones that are not even on the index today. This was one of the facts that Bing hit us with today at the Bing AI session we spoke at. As our business is one who is built on a foundation of AI and machine learning, we’re better placed than some to see what lies ahead. Is it to be feared or embraced? To quote Microsoft “It’s not about what technology can do, but about what you can do with it”.

Here’s some facts you need to be aware of as a business leader or a digital marketer…

·      By 2020 the customer will manage 85% of their relationship with a business without interacting with a human. I have to say I’m personally very excited about this as half of the humans I’ve had to interact with give conflicting or incorrect advice – here’s to continuity and accuracy!

·      74% of online consumers get frustrated when irrelevant content appears. Amen to this one, its why we built our technology - relevancy = better experience= more sales & cheaper ads!

·      74% of people trust search engines almost as much as they trust the brand or website. Another interesting stat, with the advent of bots and more sophisticated shopping experiences prepare for more of your transactions happing in the search engine than on your site. Where does that leave your digital strategy going forwards?

Want to know about the evolving face of Bing UK audience and how you can take advantage?

• Nearly 2/3 of UK Bing users are under the age of 45
• 21% are in the countries top earning bracket
• Gender split 48% female 52% male.
• 60% have at least one child in the house. 

It was a great audience who turned out today in Manchester, lovely to see some new faces and old ones (not looking at you here Vikas). Thanks to the guys over at Manchester Digital for helping arrange it all and pull it together.

We’re great friends with the guys over at Bing and have had some incredible successes on their platform, we look forward to getting the innovations from the US, being released in the UK. Getting our customers at the forefront of that and the results it’s inevitably going to bring is very exciting.

If in the meanwhile we can help you with your Ads on Bing or you’d like to see our Shopping Platform in action, please ping me for a demo.