Facts and Trends about Google Search Engine

Market share: Google dominates the search engine market with a global market share of over 92% as of 2021.

Mobile-first indexing: Google has shifted to mobile-first indexing, which means that the search engine primarily uses the mobile version of a website to determine its ranking in search results.

Voice search: With the rise of voice assistants like Amazon's Alexa and Google Assistant, voice search has become increasingly popular. In fact, Google has reported that 27% of the global online population is using voice search on mobile.

Local search: Google has made local search a priority, with over 46% of all searches being local. This is why Google My Business, a free tool for managing your business's online presence across Google, has become increasingly important for local businesses.

Featured snippets: Google's featured snippets, which provide a brief answer to a user's search query at the top of the search results, have become increasingly prominent. According to a study by Ahrefs, 12.3% of search queries have a featured snippet.

Artificial intelligence: Google is leveraging artificial intelligence to improve search results and user experience. This includes using machine learning to better understand natural language queries and improve image and video search.

Privacy: Google has faced increasing scrutiny over privacy concerns related to its search engine, particularly around the use of personal data and tracking. In response, Google has made changes such as implementing data retention policies and giving users more control over their data.