Facts Tell & Stories Sell...

You have probably heard the saying that, "Facts tell, but stories sell."

Which is 100% True, but the problem is...

How do you tell a story that actually compels someone AT ANY LEVEL buy from you or even hire you???

You see, when I first heard this tip. My initial reactionary thoughts were:

"You must make lies up in your story telling."

" You cant tell a story any different than how it went down."

Well I stand here today to tell you... I WAS WRONG!!

How do you tell any good story in a way that sells??

---- YOU LOOK FOR THE 5 SECOND MOMENT----

Every good story has a 5 second moment that changes EVERYTHING.

WE CALL THESE MOMENTS PARADIGM SHIFTS.

Here is an example of the exact same story. One told with out the 5 second moment and one told with the 5 second moment.

Ex 1: "My husband and I fell in love over a coffee date. He had always been just a really good friend and I never really saw him as anything else. However, after hearing his heart that day. I knew he was the one for me."

Ex 2: 5 second Moment " We had known each other for a long time. I had only thought of him as a friend. However, when he said, " The truth is, I don't even like coffee, I just need to come up with excuses to be with you." Thats the moment everything changed for me. I had fallen in love with him. It was the moment I knew I had found my husband.

Same story..BUT...

One sounds like every other persons story. While the other pulls the listener in and makes them think,

"I want a love story like that!!!"

So when you are looking for a job or are wanting to up your sales game, Find ways to bring up stories that have 5 second moments.

And from here on out, Look for the 5 second moments... It could be a moment that will not only change you life, but maybe even someone else's life too.