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Facts tell but stories sell

Patrick Chapman

Fractional Marketing Director/Chief Marketing Officer/Marketing Consultant

发布日期: 2016年6月16日

Couldn't agree more with this article "Stories are how we understand our place in the world" https://bit.ly/1Q7f63P

Fact is, people but don't believe 'facts' anyway given that the majority of the time they're actually only personal opinions represented as 'facts' and of course not helped by facts actually often being lies. A story is a different matter altogether, it takes you on emotional journey where you can make your own ending. People share stories more than they ever share facts - fact!

So the moral of the story is, write stories to sell DON'T try to sell facts

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Facts tell but stories sell

Patrick Chapman

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