Facts Tell. Stories Sell.

Facts Tell. Stories Sell.

One of the challenges small businesses face is marketing. They find it difficult to break the ice between them and their target audience.

Not crossing that divide can be the beginning of the end. Marketing leads to sales which drive revenues.

That’s why marketing becomes important. And in marketing connecting with the audience becomes critical.

As a small business are you truly bridging the gap between you and your target audience?

A simple question yet, not an easy one to answer!

The way to effectively bridge this gap is through your brand’s?STORY.

You may be thinking why stories?

?It’s simple.

Storytelling is one of the most powerful tools in marketing because it allows your brand to connect with your audience on an emotive level.

Stories entertain, educate, and inspire people.

They are used to share information, spread ideas, or make a point. Stories allow us to connect with each other on a human level, helping us build relationships with our audience.?

Did you know that stories are a great way of creating engagement and encouraging your audience to act?

When used effectively, storytelling is a powerful marketing tool for your brand.?

The next time you want to connect, make an impact, and create brand preference with your audience consider using storytelling in your marketing.

Every business has a purpose which is the story. That story is what you should be selling!

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Alexander Viera, MBA

Manager Business Development Representatives at LegalOn

2 年

I also think the same. Lindsay Eke. True stories are the best source of inspiration and information

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Joy Abdullah

Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business

3 年

That's beautifully put Lindsay Eke!! Indeed the shortest distance is a great story!! :)

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Adedoyin Oluyemi

Content Writer||Brand Influencer||Marketing Specialist - I help brands communicate their solutions to their target audience effectively; creating awareness, boosting likeness and solidifying trust.

3 年

Great one. Stories are powerful????

Jandeep Singh Sethi

| HR & Marketing Leader | Founder | I help aspiring entrepreneurs build their brands | 396K+ | Helped 580+ brands on LinkedIn | Organic LinkedIn Growth | Author |920M+ content views | Lead Gen | Influencer Marketing

3 年

Well stated

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Chika Olayoole

Your Go-To Virtual Assistant for Founders & Entrepreneurs| CRM/Asana Specialist| I handle your daily tasks so you can focus on growth and the big picture $$$

3 年

Storytelling connects your audience to you

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