Facts Tell. Stories Sell.
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
One of the challenges small businesses face is marketing. They find it difficult to break the ice between them and their target audience.
Not crossing that divide can be the beginning of the end. Marketing leads to sales which drive revenues.
That’s why marketing becomes important. And in marketing connecting with the audience becomes critical.
As a small business are you truly bridging the gap between you and your target audience?
A simple question yet, not an easy one to answer!
The way to effectively bridge this gap is through your brand’s STORY.
You may be thinking why stories?
?It’s simple.
Storytelling is one of the most powerful tools in marketing because it allows your brand to connect with your audience on an emotive level.
Stories entertain, educate, and inspire people.
They are used to share information, spread ideas, or make a point. Stories allow us to connect with each other on a human level, helping us build relationships with our audience. ?
Did you know that stories are a great way of creating engagement and encouraging your audience to act?
When used effectively, storytelling is a powerful marketing tool for your brand.?
The next time you want to connect, make an impact, and create brand preference with your audience consider using storytelling in your marketing.
Every business has a purpose which is the story. That story is what you should be selling!
V P - Operation
3 年Joy Abdullah Thanks for sharing. Have a #fantasticfriday #sharingiscaring
Perpetual Inventory Clerk at Macy's
3 年This is a great idea ??
Resilience, Result & ROI Momentum Champion ? Strategic Advisor To Billion Dollar Brands ? Top 40 Global Thought Leader ? TEDx Speaker ? #1 Best-Selling Author "From Fear To Greatness" ? Forbes ???????
3 年Such a great initiative, Joy Abdullah
Linkedin Top Voice, CHRO, Published Author, Favikon Top 3 Linkedin Creators-Singapore.
3 年Love the 2 questions. It's all about creating the "bridge". Thanks Joy Abdullah
Founder, Consulting Growth Hour | I Help Consultants Add $100k-$500k in New Revenue in 12 Months or Less Without Burning Out | Former Management Consultant
3 年Humans has communicated using stories for eons. It's a natural way for us to express ourselves. As marketers, we must use the principles of great storytelling to attract and hold the attention of our audience. Attracting attention is quite easy using social media. Holding it for a long time is a challenge. That's where storytelling can help tremendously. Joy Abdullah