Facing Your Marketing Fears
Rhea Allen
Co-Founder at Peppershock Media with Marketing, Strategy, Award Winning Creative Production & Performance Driven Expertise. Host of The Marketing Expedition Podcast & Adjunct Marketing Professor @BoiseState. ????
Today, I'm breaking down the biggest ten dreads of marketing. Conquer your anxieties and arm yourself with facts and real-world aptitudes to get your campaign off the ground and soaring! Put your worries aside and get ready to launch a successful and impactful initiative.
Seeing a Return on Investment
Many times customers are afraid they will be wasting their hard-earned money on a marketing campaign that won’t live up to its return on investment. At our webinars, you will finally be able to let your fears R.I.P. as you learn that seeing a significant ROI can be easily achieved with the right marketing campaign in place.
Measuring Campaign Success
It may be that you have a great marketing campaign in place, as well as hired the experts to create and implement the right plan for you, but now it is up to you to see how successful your campaign has been and what business has come from that improvement. Frightening right? It doesn’t have to be. At our webinars, you will learn some valuable methods to help measure your campaign’s success.
Developing an Effective Campaign
Maybe you want to explore different marketing efforts but are afraid you will be as successful as the handmade Halloween costume your parents made you wear in third grade. At our webinars, you will learn the merits of applying proven marketing techniques to your campaign that have bolstered sales in the past for many of the top companies in the world. We will show you how you can use their techniques for your success in a cost-effective manner.
Trying something new
Starting anything that is new can be scary for the simple fact that entering uncharted waters can be a risky endeavor. Who knows if you’ll crash, burn, or both? Sometimes it’s easier to learn from others’ experiences first. At our webinars, we will examine a few marketing case studies that involved trying something new and the results that became of that venture.
Knowing the Best Route to Take
It may be that you have thought about taking the leap but were unsure of which route to take. Let our webinars help you develop a roadmap to success. Creating a marketing plan to suit your company’s needs and future direction will never haunt you again!
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Breaking the Budget
Think you can’t compete with a marketing budget twice your size. Think again! Learn where to use your available resources to your advantage, and how to wisely invest your money in all the right areas when it comes to marketing your business. The answers may spook you!
Not Being Original Enough
Has the competition got you beat with an original message or you’re afraid it’s all been done already? Learn how having the right team makes all the difference when it comes to mastering originality! After all, where would Jekyll have been without Hyde?
The Changing Market
Maybe you’re a small business with little capital to invest in market research, or maybe you are a larger business with a changing demographic that is shifting faster than you can say “trick or treat.”
Following Through
Maybe your vendors have not been so reliable in the past when business was really hot, or your company couldn’t live up to the demands of a sudden influx of business. Usually, we find ways to adapt to these things when business is booming, but maybe there is a fear that you couldn’t handle any new business because you are packed as it is. At our webinars, you will acquire the skills you need to plan for demand as you prepare your campaign. Chilling!
Finding the Right Talent
It may be that your company doesn’t have the resources to hire a full design and marketing team to create and implement your marketing campaign. That is a perfectly normal situation that we see a lot! It still doesn’t erase the fact however that it all needs to get done. That makes finding the right marketing company to do the work for you essential. At our webinars, you will learn how Peppershock can be of service for all your company’s marketing and advertising needs! Check out our frightfully impressive portfolio at www.peppershock.com/portfolio.
Interested in learning more? Sign up for our 2nd Thursday Marketing Expedition Webinar Every 2nd Thursday at 12PM MST!