Facing Many Near Deaths How Purplle Became a Billion Dollar Cosmetics Marketplace Ft. Manish Taneja

As per Statista, the Market size of the cosmetics industry across India which was at $3 Bn back in 2010 is expected to grow to at least $20 Bn by 2025.?

In today’s episode, we talk with Manish Taneja , Co-founder and CEO, Purplle.com , which was started back in 2012.

During the podcast, Manish talks in detail about –?

• How he along with his Cofounders have always thought about the long-term?
• Problems they faced back in 2012 in Vertical E-commerce.
• How MOATs against competitors are mostly in the minds of the founders? rather than being actually relevant to Indian customers, who are most price and value sensitive.
• What’s unique about their culture that has helped them retain as well as hire new talent??
• And more…

Lastly, before we dive deeper into the podcast, something that Manish mentioned during the episode –?

“Our 2nd part of the journey has been about, believing in yourself, doing things that are contradictory to the world but at the same time, we think could create massive value in the future.”

Notes –

03:19 – Intro to Manish & Purplle

04:57 – Being from a Finance background what got him to start his 2nd venture in Online Beauty space?

10:32 –?Challenges in Vertical Ecommerce back in 2012

12:29 – Challenges in delivery, cash flow and more in the first 5-6 years

17:30 – Two defining characteristics in their fund raising journey

21:52 – Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?

22:55 – Learnings while his exit from Avendus Capital

24:18 – Major changes in the?2nd part of their journey from 2016-17 onwards

28:34 – Launching their own brands with 65%+ Gross Margin

31:08 – How has he evolved as a founder during Purplle’s journey?

33:21 – Shaping Purplle’s culture over the years

38:34 –?“MOATs aren’t as relevant for consumers, as they are for founders against the competition.”

42:23 – Opportunity to build a $20-30 Bn FMCG company in India

45:26 – Not succumbing to external pressures around Growth

Found it interesting so far? If yes, don't miss out on listening to?Podcast with?Manish Taneja???

We would love to hear your feedback and any special guests that you would like to be brought on 100x Entrepreneur in the comments below.