Facing Challenges with Your Content on LinkedIn

LinkedIn is the largest social networking channel designed for professionals to interact with each other across companies and industries. It offers a wide variety of content from work opportunities, career advice, business inspiration and more.

It’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience — both of which are integral to effective social media marketing.

?Yet, it can be overwhelming trying to determine what type of content best works on this professional platform. LinkedIn can be difficult to navigate compared to other channels, such as Twitter or Instagram. Beyond creating a company page as well as personal content, it can feel like your content may be lost in the ether of the LinkedIn feed if you don’t read your audience right.

7 prompts for a week of content:

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?? Monday: What's something you did with your weekend that was restorative? Creative? How will this influence how you go into the week ahead?

?? Tuesday: What is a lesson you have learned recently? Either through an interaction with a colleague or someone outside of work. Tell us about the moment that led to this revelation.

?? Wednesday: Share an article, book, or movie that was thought-provoking. Why did you choose to consume this in the first place? What did you learn?

?? Thursday: When you were younger, what did you want to be when you grew up? Is that reflected in what you do today?

?? Friday: If there was one piece of advice that you would give to your younger self – either to advance your personal or professional development –?what would it be? Essentially, what did you wish you'd have done sooner, and why?

?? Saturday: What are the top three things you look for in a new role and its company culture? Why?

?? Sunday: Talk about one self-care activity that is a non-negotiable for you. What is the best thing(s) about making time for this?

These topics allow you to reflect on both your life and work!

You can be vulnerable and personable without having to give away more than you feel comfortable sharing ??