Facebook's Future Is Video
Summary
- Facebook is pushing hard on the video front, and from several different angles.
- The company thinks video is going to be its core revenue earner over the coming decade. Here's why.
- What one big advantage does Facebook have over YouTube - the current king of user-generated video content?
Facebook is aggressively pursuing its video segment as it continues its search for more revenue streams. And why not? Mobile usage has been on the rise, and along with it, video consumption is going up and up.
Aside from the aspects of the number of users watching video content and the amount of time spent, video is where the dollars are. In this article, I will try to cover the reasoning behind the aggressive video push from Facebook.
Mobile Video Growing at Breakneck Speed
"According to Cisco, mobile video traffic will increase at a CAGR of 62% between now and 2020, around 9% higher than average mobile traffic. Cisco predicts that total mobile traffic will reach an annual rate of 30.6 Exabytes per month."
Source: Reelseo
If you have been following Facebook, you may have noticed that in the last two months, there has been a never-ending stream of announcements with respect to videos. This month, the company launched a dedicated hub for watching live and recorded videos, and a search engine to help you find videos. Facebook Live was also launched recently, a key feature of which is instant video sharing.
thanks Shudeep Chandrasekhar