Facebook, you're on to something here...

If you follow any of my work with Steiner Sports and Brandon Steiner, then you know how much we have embraced Facebook's new Live feature. With the powerful ecosystem the platform already has, the implementation of a live video service has completely changed the game in terms of engagement, making brands or public figures capable of producing more compelling content by way of interacting directly with customers and fans. 

We've hosted Q&A's with Bob Knight, Mookie Wilson and Bill Buckner (yes together), Heisman Trophy winners Derrick Henry, Marcus Allen and Tim Brown, Tino Martinez, another Heisman winner in Archie Griffin, Doc Gooden, David Cone, Jessie Orosco, Rudy Ruettiger, executed an interactive product development session, showcased autograph signings with Henrik Lundqvist, Shaquille O'Neal, Kristaps Porzingis and Rick Barry, Eli Manning, Jacob deGrom and Jeurys Familia, given away prizes, broadcasted from Opening Day at Yankee Stadium and held Q&A's inside Brandon Steiner's office.

Today it was New York Mets and New York Yankees legend Darryl Strawberry with over 3,500 live viewers and the number continuing to climb in replay views.

Powerful stuff. 

About Ben Zettler:
Ben Zettler is an experienced social media expert and entrepreneur specializing in sports content. He oversees social strategy for Steiner Sports, the leading producer of authentic hand-signed collectibles, and is the owner and founder of Brooktide Sunglasses, in addition to providing digital media consulting services to brands and public figures. Ben is a 2012 graduate of the Robert H. Smith School of Business at the University of Maryland - College Park, where he continues to serve as the President of the Home Run Club, the fundraising arm for the 2x defending NCAA Regional champion Maryland Terrapins baseball team. Visit benzettler.com to learn more.