FACEBOOK VS INSTAGRAM

Hello readers,

So I’m pretty sure that you must be having a business page on Facebook, which you’ve been using to promote your business, but have you been using Instagram for your business ?

If not, you are definitely missing out on one big opportunity. Instagram is the younger brother of Facebook and hence you can have a younger feel to it. It has advanced, cool and fun features more than that, you can find more of younger population staring from 16-35 yrs of age. So if your services are mend for people with young or middle age group than Instagram is a very good way to promote your services.

Even though Facebook gives you more views, like and comments for your post, but it’s not about your visibility per se, but more about your visibility with the right people. Social media channels use algorithms to give you a more fulfilling experience, where you see more posts you actually like, and less of the irrelevant ones from your weird aunt. But don’t pat these channels on the back for their altruism—the algorithm also gives them more control over their advertising ventures.

So what does Instagram’s algorithm works to give you a better targeted reach to your potential audience? Instagram algorithm looks at following responses you receive on the post and decides to show it to which group of people.

Instagram’s Algorithm

1. Engagement. How many hearts and comments you get on each post.
2. Relevancy. Are the post’s genres relevant to the user?
3. Relationships. Posts from accounts that the user interacts with more frequently are ranked higher.
4. Timeliness. More recent posts are ranked higher.
5. Profile searches. Posts from accounts that users search for regularly are ranked higher.
6. Direct shares. Posts from accounts the user directly shares with others are ranked higher, and the
7. person who receives the shared posts gets a rank boost on their own posts.
8. Time spent on post. The time spent actually looking at a post (not scrolling).

Let’s see how Facebook’s algorithm works Facebook’s new algorithm

1. Friends and family. Posts from people the user knows personally are ranked higher. This is important because it means posts from brands are demoted.
2. Engagement. How many likes, comments and shares the post receives, factoring in time.
3. Encouraging engagement. Posts likely to start to a conversation are ranked higher.
4. Images and videos. Visual posts are ranked higher and text-only posts are ranked lower.
5. Bait is demoted. Posts that aggressively bait for likes, shares, comments, votes or tags are ranked
6. lower.
7. Promotional posts are demoted. Posts trying to push people into buying a product/service or join a
8. contest are demoted. Also, Facebook checks text against known advertisements and demotes unofficial ads.

By Physio. Meghna Dave

So if you see this comparison it is very obvious that instagram is more brand friendly than Facebook.

Facebook, on the other hand, remains the best for visibility with older age groups, as long as you’re using paid advertisements.

A lot of it boils down to the motives of each person using each site. In principle, Facebook tries to be more about personal interactions and sharing content with people you know. As such, 40% of Facebook users don’t like engaging with companies at all, preferring more intimate connections.

Instagram, though, places more emphasis on discovery and observation, and less on interaction—although ironically their engagement rate is much higher. Particularly for Millennials, Instagram is seen as a style resource, an ideal place for learning new trends.

Instagram dominates industries like fashion, beauty, interior design, architecture, photography and celebrity news.

Content marketing for healthcare based services is still untouched and there is a lot of room for content creation and communication.

But perhaps the difference between marketing on Facebook vs. Instagram is best understand by looking at performance over time. Organic marketing on Facebook has declined by 63% since 2012, while its increased 115% on Instagram in that same time.

This makes Instagram better for influencer marketing and free exposure.

If the trends continue, Instagram will overtake Facebook in advertising in the near future, and maybe even in the amount of users as well. But for the time being, Facebook is still relevant for marketing. Don’t abandon Facebook just yet—but keep an eye on the horizon by developing your Instagram presence.