#Facebook Strategy For Your Audience
Social Media Marketing is a completely unique and amazing platform for present marketing. If we search then we can easily find that "Online retail consumers to cross 100 million by 2017: ASSOCHAM-Resurgent India study " and this is a huge number of consumers. And as of the third quarter of 2017, Facebook had 2.07 billion monthly active users.
In social marketing, there are lots of marketing platforms available like Facebook, Instagram, WhatsApp, LinkedIn, Snapchat, Twitter but Facebook has their unbeatable place in marketing with the huge number of the audience "as of the third quarter of 2017, Facebook had 2.07 billion monthly active users.".
Unbeatable??? yes, it is correct because through Facebook we can make narrow target and reach our relevant customer at the very affordable budget.
Now talk about Facebook strategy, there are five Facebook Targeting Strategies following below-
Source of - https://bit.ly/2C46C9m
1. Tap Into Recent Purchasing Behavior Among Facebook Users
Let's talk about Buyers Purchasing behavior, in Purchasing Behaviour subcategories include Buyer Profiles, their Clothing, Food & Drink Styles, Health & Beauty and a lot more information. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc.
Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data.
2. Get Creative With Life Events Targeting
The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change. For example, a jewelry company would obviously be interested in getting in front of people celebrating their one-year anniversary, so they could target audience members who were newlyweds one year ago. The date ranges possible are 3 months, 6 months and one year.
3. Nurture Leads & Build Loyalty With Facebook Custom Audiences
Facebook Custom Audiences are an advanced feature that you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.
The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change. For example, a jewelry company would obviously be interested in getting in front of people celebrating their one-year anniversary, so they could target audience members who were newlyweds one year ago. The date ranges possible are 3 months, 6 months and one year.
Then target or exclude the whole list, or just specific subsets of it using other targeting parameters to home in on your ideal Facebook audience.
This is crazy powerful! You could target your existing customers who work in a specific job function, make XX amount of money per year, and live in a certain ZIP code with a higher value product offer if those insights told you these people are more apt to be your affluent customers.
Or, you could target people who visited your company’s blog with offers to demo your product. They already know your name and were interested enough to visit you, but not to convert. Facebook Ads targeting that Custom Audience can close the gap.
The number of different demographics points you can target and combine is staggering. Net worth, living arrangements, marital status, parental status, interests, location – it’s all in there, and more.
4. Expand To A Lookalike Audience
Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.
If you have neither a list nor a big enough Facebook following, you can still create a Lookalike Audience using a tracking pixel to create a Website Custom Audience to mirror.
Once you’ve decided which audience you want to replicate and expand on, you can make the audience larger (more broad) or smaller (more specific and similar to your original audience). At the most similar level, Facebook is going to find you the top 1 percent of users with similar traits, in your target country. At the opposite level, optimizing for reach, Facebook will display your ads to the 10 percent of users in your target country who are most like your target audience.
5. Get Super Granular With Layered Targeting Options
The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hyper-targeting was featured in AdWeek last year when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.
Yes, you can use combinations of behaviors, demographics, and geolocation data to reduce your audience to as little as one person. Far more useful for you, however, is the ability to match ad creative and offers to smaller audiences created using combinations of data.
For example, a moving company promoting a special discount for senior citizens could target people who purchased a house within the last month, layered with an age range of 60 years old or greater and their service area locations.
Or, a retailer selling baby products meant to soothe and calm a baby could target new parents who have purchased colic medication. Imagine the ability to speak directly to the parent experiencing that sleepless night with such targeted messaging! (As a new parent, I totally get this.) Your messaging can be tailored to speak directly to that problem and offer your solution.
If you can understand the intent, needs, and likelihood to respond to any given audience segment, you can layer Facebook Ads targeting options to tap into it and get in front of them.
The Best Facebook Ad Targeting Strategy Is Diversified & Comprehensive
When figuring out your Facebook advertising targeting strategy, you don’t have to pick just one of the options above; check each of them out and see how they might fit your various target market segments.
Create personas for your ideal customers – who are they? Where do they live? What do they do for work and what do they do after work? What traits and characteristics might they have, and how do those align with the many targeting parameters listed above?
Identifying just who it is you want to reach will guide you to the most effective Facebook ad targeting tools and options to get in front of them.