Is Facebook Still Relevant in 2024? Here’s Why It’s Not Going Anywhere Anytime Soon

Facebook. You know, that platform we all thought we’d move on from, yet here we are in 2024, and Facebook’s still kicking—hard. With 3.07 billion monthly active users (yep, that’s like nearly 38.7% of the global population), it’s clear this social media giant isn't going anywhere. But why does it still matter when platforms like TikTok and Instagram are hogging the spotlight? Let’s break it down.

The Engagement Game: Facebook Still Holds Its Own

Despite the rise of trendier apps, Facebook still knows how to keep people scrolling. Users spend an average of 19 hours and 27 minutes a month on the platform—so if you’ve ever found yourself lost in an endless feed of cat memes and baby photos, you’re not alone.

Some Facebook Fun Facts:

• Daily Habit: About 2.11 billion people log on every single day. That’s a lot of daily check-ins (Hootsuite, 2024).
• Stories FTW: Over 500 million people use Facebook Stories daily. Whether it’s that sunset pic or random thought of the day, Facebook Stories are still going strong (Sprout Social, 2024).
• Shop ‘Til You Drop: In 2023, 37% of Facebook users bought something directly through the app. Shopping on Facebook? It’s not just for ads anymore—it’s a legit e-commerce platform now (Lebesgue, 2024).

Facebook as an Ad Powerhouse: The Secret Weapon for Marketers

Sure, Facebook’s where we stalk our high school friends, but for businesses? It’s a marketing goldmine. 1.98 billion people are within advertisers' reach, and if you’re not using Facebook ads, are you even trying?

Advertising Highlights:

• Massive Reach: With 1.98 billion potential users within reach, Facebook is still one of the best places to boost your brand’s visibility (Hootsuite, 2024).
• Money Talks: By 2024, Facebook’s ad revenue is expected to hit $170 billion. Not bad for a platform some say is “fading” (Hootsuite, 2024).
• Video Is King: Short-form video ads are on the rise, and they’re getting higher click-through rates (CTR) than static ads. Expect video ads to dominate your feed even more in 2024 (Lebesgue, 2024).

Facebook’s Evolving Features: Keeping Up with the Times

Despite the competition, Facebook’s no dinosaur. The platform is constantly evolving, rolling out new features that cater to both users and businesses. Here’s what they’ve got cooking:

1. Privacy-Focused Ads

With privacy concerns growing louder, Facebook’s making moves. The focus now? Using first-party data to build more trust with users. Basically, expect ads to feel a little less creepy and more personal.

2. AI and Automation

AI is the name of the game in 2024. Facebook’s leveraging AI to help brands find the right audiences and fine-tune their ads. The days of blowing your ad budget on the wrong crowd? Gone, thanks to smarter, AI-driven targeting (Lebesgue, 2024).

3. Communities Are Where It’s At

Facebook Groups are where the real connections are happening these days. From niche communities to business fan groups, Facebook is putting more energy into fostering community engagement, giving brands another way to connect with their audiences in a real, meaningful way.

So, Is Facebook Still Relevant in 2024? Absolutely.

Whether you’re a user or a brand, Facebook’s relevance in 2024 isn’t just about the numbers. It’s about how the platform has adapted and evolved to meet new needs while still staying true to what makes it great—community and engagement. So, whether you’re liking a post, running ads, or lurking in a group, Facebook’s still a heavyweight in the social media game.

Sources

Hootsuite. (2024). 45 Facebook statistics marketers need to know in 2024. Retrieved from https://blog.hootsuite.com/facebook-statistics/

Lebesgue.io . (2024). Maximizing Facebook ads in 2024: Secret to e-commerce growth. Retrieved from https://lebesgue.io/facebook-ads/how-to-scale-facebook-ads

Sprout Social. (2024). 24 Facebook statistics marketers should know in 2024. Retrieved from https://sproutsocial.com/insights/facebook-stats-for-marketers/

SocialPilot. (2024). 38 Facebook statistics and facts for every marketer in 2024. Retrieved from https://www.socialpilot.co/facebook-marketing/facebook-statistics