Facebook Response to the Social Dilemma from Netflix Documental
Salvador L.
Product Owner | Driving Strategic Excellence in Retail Media, Marketing, and Operations. My expertise in orchestrating complex operations ensures efficiency, innovation, and business growth.
Facebook responds to Netflix docu, Social Dilemma.
Wow! They released an infographic with lots of interesting data.
Let's chop some of it, I really want to comment on it.
Facebook is an ads-supported platform, which means that selling ads allows us to offer everyone else the ability to connect for free.
Brands have to pay to "connect" with the audience so it's not free for all. Brands are the other side of that everyone else.
This model allows small businesses and entrepreneurs to grow and compete with bigger brands by more easily finding new customers.
Brands with bigger budgets will be more relevant than any small brand. Any.
But even when businesses purchase ads on Facebook, they don’t know who you are.
Not my name, but they know where I live, what I search, web pages I visited, pages I like, my cell phone and computer model, my preferred browser, and hundreds of other segmentations that allows them to talk to me directly if they know how to.
Even if they don't know my name they know how and where to get my attention.
We provide advertisers with reports about the kinds of people who are seeing their ads and how their ads are performing, but we don’t share information that personally identifies you unless you give us permission.
Not only that, you provide advertisers the ways to get to me, and many others like me, segmenting audiences based on the data you collect, that I willingly gave to you, you make a profit with my data, mine, and many others.
We don't sell your information to anyone. You can always see the ‘interests’ assigned to you in your ad preferences, and if you want, remove them.
Even if you remove all your interests from Facebook, they still get your location, device, age, gender, and many many many other key pieces of data that make me who I am.
Product:
- An article or substance that is manufactured or refined for sale.
- A thing or person that is the result of an action or process.
Based on that definition, I don't know how Facebook can still claim we are not the product. We are the product. I am the product.
I love Facebook, and I will continue to use it, I see lots of benefits in it, personally and business-wise, but that does not mean I don't understand the model and how Facebook profits from all of its users.
Do you agree?