Facebook Reels' Advertising, X Expands Profile Bios & TikTok's Mental Health Support | 13th October 23
Jessie Healy ??
AT SHOPTALK! Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
The Power of Emotion in Ads: How To Drive Action Through Emotional Triggers
Getting people to buy isn’t rational. It's about creating a feeling, a connection with your audience as quickly as possible so they don’t scroll past and make a decision to engage further.
Using an emotional trigger can be the key to a successful ad. From quality and convenience to excitement and altruism, the emotions you evoke in your customers play a crucial role in building brand loyalty and trust, as well as driving action.
Read on we'll explore the 16 emotions that your eCommerce brand can harness to create strong brand associations and drive more action on your ads.
1.Fear
Fear: Fear of missing out (FOMO), fear of loss, or fear of consequences can prompt quick action. Phrases like "Limited time offer" or "Act now before it's too late" are effective in creating a sense of urgency.
2. Frustration
Understand the pain points and challenges your audience is experiencing and offer a solution that can relieve their frustration and provide a way forward. This trigger can prompt action by addressing their immediate concerns and needs.
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Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.?
Let’s chat about your business and goals - email us on [email protected]