Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response
Testing and optimization is an important part of developing ad creatives for your business. In order to help advertisers improve response for each specific element of the creative, Facebook has published a guidebook! Below is an overview of some of the key notes to consider.
The first section looks at testing creative aspects, and how to isolate each to ensure that you’re getting specific results on performance.
For example, understanding the effect of video length on performance is a learning that can be applied to all campaigns, whereas understanding the difference in performance between two creative executions does not maximize the opportunity to learn.”
Facebook also provides various flow charts and examples throughout the guide, highlighting how you can implement each testing process.
And again, while the guide is focused on game developers, the overall notes and pointers are relevant for all campaigns.
Facebook outlines various case studies and examples to highlight each point, while it also details key design principles and testing criteria for your ads, and notes on how to maximize your learnings.
The final element of the guide also includes several worksheets and templates to help you map out your campaigns using the noted principles and concepts.
You will need to translate parts of the guide over to your brand usage, but all advertisers should see the value in this guide when it comes to finding your optimal creative ad approach.
Read the original article here.
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