Facebook Pixel Over-Tracking Is Killing you. Here’s Why!
Many digital marketers have recently faced the challenge of increased Facebook ad costs, reduced conversions and spiked traffic. It has been identified that it is due to Facebook pixels over-tracking the conversions.?
In order to overcome this performance instability, first, you must identify for certain if the issue is in fact because of Facebook pixel over-tracking and not as a consequence of factors such as market circumstances or poor targeting and optimization. Once the root cause has been identified, you must look at different ways to tackle the issue.??
Check out this article on “Facebook Pixel Over-Tracking Is Killing you. Here’s Why!” to identify the pixel issue and overcome this to drive your business towards your desired results!?