Facebook New Update 2022

Every day we slept and wake up the next day finding a new thing on social media.

As a marketer, we have to take advantage of every update. This is useful for the platform algorithm and to enhance your business engagement rate.

Facebook has launched “REELS” on February 22, 2022, in more than 150 countries around the world. Egypt is one of its’ countries where marketers can use the reels for more awareness and expansion.

In this article we will talk about:

1. What are REELS?
2. Where can you find REELS on Facebook?
3. Why use REELS?

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1-?What are REELS?

Reels are simply videos format. They are short and interesting. You can include music, effects, tracks, filters, also you can use some hacks that will show your muscles as a brand.

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2-?Where can you find REELS on Facebook?

You can find the Reels option in two places:

1-?Newsfeed

2-?In the Settings tab

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3-?Why use REELS?

You can use Facebook Reels for many reasons:

• Brand Awareness: you can grab a video about Brand History, Products to get people to know more about your business.
• Brand Expansion: to get more customers & views, and if your videos are interesting, congratulations you win new fans.
• Being Creative: Facebook Reels is a free option for creating creative short videos by adding trendy tracks, effects, and attractive captions.
• Standing out from your competitors: you can win the competitions by being updated using trendy videos to catch the audience's attention.

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From this moment, start to create a storyboard and write down your ideas to create your Facebook reels in minutes. Hurry up and create your own!

Wait for the next article, for more social media marketing discussions.

Leave a comment if you have any questions or suggestions.