Facebook marketing tips for beginners

Hey, new to #facebookmarketing and want to become a pro then you are in the right place.

To have capitalization?on #facebookads #marketing you must need a guide and here I have brought that guidance that can help you achieve your #marketing goals. If you are new to #facebookmarketing, this will help you a lot and you should take a look at all the tricks for being successful in Facebook marketing.

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1)?Lookalike Audience :

It's basically considered the space between layered #targeting (behavior, demographic, and interests) and #remarketing (utilizing custom audience). Creating a lookalike audience is the practice of leveraging the information for both the custom audience and the lookalike audience, both are the same but the?method for presentation is different.

2)?Implementation Of Facebook Pixels :

The tip which you don’t want to miss is the #Facebookpixels. What actually a?#facebook pixel is??In the old days (2015) advertisers need to install multiple pixel codes on their websites to track different conversation matrices. Every new promotion landing required a new pixel, it's a very small practice but it's complex to maintain your ad strategy.

Like the custom audience, lookalike audiences (which I have told you first) are the best to utilize in way of?layered #targeting. To add layer targeting?is the way through which you can size your audience if your #lookalike is too large in order of your budget. #facebook also allows by giving the sliding scale from 1 to 10 to increase the audience size…

You have a new audience based on your initial “seed” audience. This feature opens many new prospects which are different from your original #lookalike audience.?

3)?Facebook Behaviour, Interest, and Demographic Targeting :

If you have a new business with Marginal #website traffic, you probably know the Re-marketing options. If that’s the case then it's going to be called manual or layered targeting. Manual targeting is the process of creating an audience based on:

1. ?Behaviour,?reaching users by purchase behavior, intent, device usage, and many more.
2. ?Interest,?targeting the interest of the user. Its activities, pages they like or dislike, and closely related topics.
3. ?Demographic,?reach the audience with the help of location, age, gender, language, relationship status, and more.

After creating an audience with layered #targeting, then move gradually toward more qualified, refined subsets. To promote the brand “more the audience more the brand”

4)?The Size And Spec Requirements :

It's bad when you post an ad and?its top gets cut due to incorrect specification?

Here?I will tell you the best specs for your next ad, and you should be aware of that.

• ?Image Ads.?Size: 1,200 x 628 pixels, Ratio: 1.91:1 . Text: 90 characters. Headline: 25 characters. Link description: 30 characters.
• ?Video Ads.?Format: MOV or mp4. ratio: 16:9. Resolution: at least 720p. File size: max 2.5GB. Thumbnail size: 1,200 x 675 pixels. Text: 90 characters. Headline: 25 characters. Link description: 30 characters.
• Carousel Ads.?Image size: 1,080 x 1,080 pixels. Image/video ratio 1:1. Text: 90 characters. Headline: 40 characters. Link description: 30 characters.
• SLIDESHOW: Size: 1,289 x 720 pixels. Ratio: 16:9, 1:1, or 2:3. Text: 90 characters. Headline: 25 characters. Link description: 30?characters.

Getting stick with these specs will guarantee the display of your ads correctly on the web page.

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5)?The Relevant Facebook Ads Strategy :

The relevance score is the measurement of the quality and engagement level of your #ads. Its shows the cost of click per Ad and how frequently #facebook shows your #ads. The scores are from a scale of 1 to 10, 1 represents poor ad the opposite is 10. lower the score, the lesser the audience and the more charges have to pay to?keep ads in rotation.

#facebook scores your ad after more than 500-time #clicks. Some ways to hype your relevant score are hyper-Specific targeting, testing, and making #quality ads.

6)?Most Importantly “The Ads Placement” :

Most beginners #Facebookadvertisers?opt for automatic ad placement, but choosing it manually is the best option and it has a great impact on your campaign. 4 places to run your ads in touch of Facebook.

• Facebook mobile and desktop news feed.
• Instagram.
• Messenger.
• The audience network.

?And you have 3 optional devices for the display of ads

• Mobile only.
• Desktop only.
• All devices.

Depending on which device you use for your?campaign many are not perfect for the campaign. There are certain placements that work with specific campaigns i-e traffic campaigns, engagement campaigns, etc.

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7)?The GDPR(General Data Protection Regulation) :

Many of you have heard about the General Data Protection Regulation (GDPR), but not the story. On May 25, 2018, you have heard that?#facebook has run into some operational snafus in order of user data. So, after that Facebook created a page to handle the change in user data regulation.

Here are some key points to remember,

• You need to ensure “a relevant legal basis (for example consent, contractual necessity or legitimate interests)” for the use of consumer data.
• Some potential stringent restrictions on the skyline of Facebook pixels.
• If you are running lead ads, you have to link with your privacy policy for the collection of consent in the?time.
• Facebook is developing a Custom Audience permission tool that will require proof on consent before utilizing the custom audience.

Consents: It’s the game on your site you have to tell the people what, how, and why you track their data and make them agree on it.

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So, now you have owned these tricks for your #facebookmarketing strategy and they are very helpful especially for beginners to start with a better understanding and to make it the best one. That’s it for this one, if you have?questions about anything related to this article then please leave a comment.

And also look ahead for any type of?suggestions.

Thanks for Reading