Facebook Marketing Strategy
Md. Abdullah Al Mamun
HubSpot Academy Certified Digital Marketing & SEO Specialist
Facebook Marketing Strategy – How to create profitable Facebook Ads
Let me begin with a question first –
Do you presently have a business and want to start investing in digital/ online advertisements like Facebook Advertisements because everyone says it's veritably cheap and it just works ever?
OR
Have you been reading or looking at vids online where people say they're making crazy plutocrats through Dropshipping or Amazon Fulfillment using Facebook Advertisements online?
Drink to the club! It's NOT as easy as people claim it to be, still, that doesn't mean you're doomed, read along to find out how successful online marketers do it.
List Of Contents
Understanding Digital Sales Funnel (AIDA)
Create measurable and actionable campaigns
Your chances of running a successful Facebook marketing campaign depend on your Facebook Marketing Strategy and campaign mechanics.
Let me be downright honest and explain what I mean.
I'm not going to throw a bunch of stats on your face about how numerous “ Active Yearly druggies does Facebook Have? ” or “ How it's cheaper to announce on Facebook ”, rather I want to help you reflect on your own business and conduct first.
Ask yourself – “ Why Facebook Advertisements for My Business? ”
More importantly, “ How will Facebook Advertisements help me make Money?
Before you open your portmanteau and enter those magic figures of your credit card to “ Boost ” your post, you need to understand this first –
“ How will your product or services help make the client’s life better? ”
More importantly, do you know what phase of the deals channel is your implicit client presently at? Why should they buy your product or services?
The key to having a successful announcement crusade that generates profit is asking the right questions first. So let me ask you –
Do you know what's a deals channel or a client trip?
The likeliness of someone buying your product or services the first time they see your Facebook announcement is veritably low. It's like buying ice cream from a complete foreigner on the road, you would not just do that, would you? No one knows what's in that ice cream.
It's imperative that you know the following-
What is a Deals channel?
Creating a deals channel that converts = $$$$$
When you buy a product or a service from a new seller, what goes through your mind? Do you fully trust them to deliver what they promise?
also, when you show your advertisements to target followership, you can not anticipate them to convert incontinently. Cold Leads need to be nurtured, loved, and watched for into warm leads before they convert.
Understanding Digital Sales Funnell (AIDA)
Awareness(A)
The original contact with your target followership can be made in colorful ways. It might be an amazing blog post available online, or you might have a Google Hunt Advertisements running, or it can indeed be an advertised post on Facebook that's driving business. The target followership in this phase is called “ Cold Leads ”, they're apprehensive of your brand or services, but they aren't your stylish musketeers or Good Ol musketeers to buy your services yet. You have to make trust and produce a relationship with this type of followership.
Interest( I)
Some of the former “ Cold Leads ” might be interested to learn further about your brand, products, or services. They might indeed search around your website, read further of your blog posts or contact you to request further information. These are called “ Leads ”, it's important to have a system to collect information about your leads. They've shown intent to interact and make a relationship with your brand. Either by taking a redundant step to reach out to you or by giving your contact information. What do you do? Collect their information and get them started on the magical trip to know your brand well.
Desire( D)
At this phase of the channel, you warm up to your Leads and give them value. Since they've given you their dispatch address or contact information, you can approach them directly to give any or all information that helps them make their life easier. Establish a strong relationship with emails, vids, and instructional papers. You want your leads to engage with you and get further information from you – to trust your brand.
Action(A)
After you have developed an interactive relationship with your Lead, and they've warmed up – started trusting your brand, you can give them information on your products and services. This is when you close the deal and have them buy the product. Business is done. Now depending on the Lifetime Value( LTV) of your client and the products and services you offer, you can initiate another discussion.
The entire process of a client interacting with your brand is called the client trip. And each time the client interacts with you is called a Touch Point. So make sure your brand is represented constantly, in the same way, each time the client interacts with your brand – this thickness helps them trust you more.
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But hold up, does each client have to go through this channel?
It depends on your assiduity and the phase of the target followership.
Hey! This channel thingy looks like a long and daunting task, I have a limited budget and this deals channel thing seems like it'll bring me a lot of time and plutocrat! How do I make my announcement spending produces the most impact?
Well, there's a way to hack this channel –
Is your target followership in the “ Decision ” or “ Action ” phase of the deals channel? Or are they more on the mindfulness/ Interest part of the channel? It's important to know this because it plays a vital part in controlling announcement spending.
Still, my announcement budget is better spent fastening on conversion( Decision Action) than spending the plutocrat on adding mindfulness, If my target followership is ready to convert and buy a product right now. For illustration, if people are on google searching, codifying for terms related to “ Buy ” or “ Order ” also they're laboriously in the Decision/ Action phase. This type of followership is more likely to convert with a slight punch or drive. still, the target followership fixated on the mindfulness and Interest part of the deals channel has lower chances of conversion. substantially because the followership needs to be educated and converted to invest in a certain product or service.
still, SOHO or an SME, also you want to concentrate your announcement spending on the followership that converts and starts generating profit incontinently If you're an independent business proprietor. Since we don't have the luxury of having a high announcement spending budget.
So how do we move forward?
Step 1
Communicate how your business benefits from spending on Facebook Advertisements fastening on people who are likely to convert
Step 2
Read the following and get everything ready/set up!
By now you have figured out whom you're going to announce to and what you're planning to announce. Before you launch any advertisements or spend a single bone flashing your product and services, make sure to read the following precisely! Not only will it help you give perceptivity into the world of online marketing, but also creates a solid foundation for you to come to a marketer who can deliver “ constantly ”.
This might be the most theoretical and academically sounding composition that you might find in our blogs, still, it's definitive in saving you a significant quantum of marketing investment.
still, the most important demand for a digital marketer/ social media marketing moment is to have a practicable and measurable plan that goes from Point A to Point B while generating constant leads to grow the business, If you didn't know this yet.
Create measurable and actionable campaigns
You should know by now that successful juggernauts aren't a one- megahit- wonder that starts winning the first time it's launched – that infrequently happens. Success juggernauts are an outgrowth of learning from failings, rotating, measuring, erecting on what works, and barring what does not.
Establish a Benchmark
Evaluate where your brand presently stands, if it starts from zero – it's okay. Everyone at some point starts from scrape but set a defined and distinct thing anyhow. There will be newer criteria in the coming replication.
Make sure to record the criteria, and have a standard figure to check progress latterly
Set pretensions
What are you trying to negotiate with the marketing exertion?
Make sure you have a specific fixed number in mind. However, in deals, write it down nearly you can constantly see it – it helps motivate you and drive you towards your thing
If it's your first time in business you might want to make$ 100. Write down what success looks like.
Plan & setup shadowing data
Set up a system to track your marketing plan to measure each step of your crusade so that latterly you can see what's working and what isn't working
Plan your marketing juggernauts grounded on your pretensions, data, and information you presently have. Don't act on a hunch or gut feeling, find figures to support the hunch.
Track your followership, and find out their. The more you know about who's going to buy your products or services, the advanced your chances of successfully communicating your unique value proposition to the target followership. For illustration, if you have a clothes and vesture business, it might be easier to vend on Instagram compared to Facebook. Stalk your challengers and learn what they do successfully.
What does your deals channel look like? How will your target followership go from mindfulness to Consideration to Purchasing your service or product? also, how will you be impacting their decision at each part of the deals channel?
Take Action
Execute your plan, and let your digital shamus do the magic
Sit back, relax and make any fine-tune adaptations needed
Review Your Performance
dissect your crusade performance and continue doing what works
Stop doing effects that went awry, pivot, and make corrections
Repeat the winning strategy
Now you know what works, and what does not. Start a new cycle of advertisements or a new crusade with what you have learned. With each replication of your announcement cycle – your Facebook Marketing Strategy will keep getting better.
Congratulations, your foundations are now set. However, you're more likely to run successful advertising juggernauts constantly, If you use the below study process.
So now, you have the medium and conception in mind. How do you set up your Facebook Marketing Strategy with a proper deals channel and Facebook Advertisements as the main motorist?
Check out our coming blog on how we set up our Facebook Advertisements to apply the below deals channel.