Facebook Marketing Stats!

FaceBook is a great way to build brand awareness, particularly in the B to C service space.

I have been using FaceBook strategically to help disaster restoration contractors and have developed a system designed to build brand awareness, increase engagement, drive traffic to my clients websites, and most importantly, increase leads and sales.

The key to any social media advertising strategy is you need to have a "hook", something that is not too salesy, particularly if you are marketing a service. This is where educational content (videos, blogs, infographics, etc.) that answers specific questions can be really beneficial.

The "hook" on a FaceBook sponsored post is to pose a question, state a fact, give some teaser information, etc. that generates curiosity.

For instance, one of the most successful campaigns I ran for a client that drove 1000s of visitors to their website was an article about "black mold." People seem to be fascinated about this topic, probably because everything you hear in the media about black mold is so hyped up.

Other topics of interest relate to questions like: What should I do when my house starts to flood? What should I do if I find mold? Should I spray bleach on mold? etc. etc....

There are literally 100s of questions that consumers have about the services that disaster restoration contractors offer. The key is to begin building a relationship early on in the sales cycle.

Keep in mind, at the time that the consumer views the article, they may not necessarily need water damage or fire damage restoration. That said, they may spend time on your website and if there is information about health and indoor air quality, this may create even further questions about the air in their home, leading to an inquiry about mold testing, radon testing, asbestos testing, etc.

In addition to investing in traditional marketing methods--networking, educational events, local sponsorships, relationship building with real estate agents, home inspectors, insurance adjusters, plumbers, and other trades that can refer work--you should allocate time and a budget to build a strong digital presence.

The first step is to ensure you have a good, functional website, then you need to figure out how to drive consumers to your website. A website is only beneficial if people go to it. The days of build it and they will come are over. In order to get visitors, you also need to invest in driving consumers. This can be done very easily using social media, and more specifically sponsored posts on FaceBook.

Listed below are some statistics that show how and why FaceBook is an effective tool:

FaceBook Spend: $103,942 (direct investment for multiple customers, most of my customers spend about $400 per month)

People Reached: 15,316,219 (considering the spend, these sponsored posts have exposed the name of my clients to millions of people...brand awareness)

Impressions: 58,644,516 

Link Clicks: 239,791 (2.31 visitors for every $1 spent)

Post Shares: 16,111 (this is a significant statistic because this is essentially free promotion)

Page Engagement: 349,213 (3.36 engagements on the fan pages of my clients for every $1 spent)

Post Engagement: 347,163 (On average, every $1 spent on sponsoring a post for a client, this results in 3.33 engagements, meaning consumers in the contractors area are liking, commenting, or sharing the post)

Every stat above, with the exception of Link Clicks are excellent brand building metrics that my clients can view to determine how effective the strategy is working.

Brand building is important because you are directly involved in building relationships with consumers in your service area. These consumers will one day need your services or recommend them to friends and family!

The stat that most of my clients are most interested in is the Link Clicks. This is important because this stat tells you how many people are visiting the website, which is one of the goals because these visits will eventually lead to service inquiries. In addition, one of the hopes is the visitor bookmarks the site so they can go back to it. One of the ways you encourage consumers to go back is to continue to update it with new content. Consistency is the key!

If you would like to learn more about this system, let's talk. The system works, but don't take my word for it, check out this testimonial:

A year ago I contacted Sanjay for advice on building the Social Media part of my marketing. What he said made sense and I signed up with him. The results have been dramatic. Tens of thousands viewing my site, client engagements rose dramatically and we solidified our brand to thousands in our local area as they referred back to seeing our blogs on FB. Sanjay is on top of our efforts, posting educational information 3-5 times a week. Our business went up from $770,000 to $1,000,050 in ONE YEAR!

Need help? Have questions? Don't hesitate to reach out and schedule a complimentary ZOOM appointment. Let me know how I can help.?

About Restoration Digital Marketing Solutions (RDMS)

RDMS are digital marketing, content marketing and SEO experts specializing in LONG TERM lead generation solutions for disaster restoration contractors! Our approach focuses on building lasting relationships early on in the sales cycle. We don’t believe in gimmicks or short-term solutions. We excel at building meaningful relationships that translate into leads and customers, laying the foundation for sustainable sales and profitability. We have many happy customers who rely on us to manage their digital marketing needs. To learn how our strategy can help your business book a free consultation! 

"In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists." (Eric Hofer)