Will Facebook Live Herald P2P Influencer Marketing?
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
Will Facebook Live going mainstream for everyone, herald a more accessible influencer marketing playing field where the common brand can be in on the action? Will it result to personal brands of amateur influencers taking shape via video accessibility?
If Millennials trust their friends and their peers for real recommendations of quality brands and customer experiences, will we listen more to user generated video content (video UGC), than to the brands themselves?
If Facebook has turned into a video channel attempting to compete with YouTube and Snapchat, will live streaming enable it to breathe fresh life of engagement to its declining personal sharing of the user experience?
In an age where the personal brands of celebrities, musicians and even amateur Millennial influencers outpace that of brands, influencer marketing has many varieties with ROI of up to 6x. Each channel has them, influencers that perform with superior following and engagement. It's been a long time coming, we've been waiting months and maybe years for this.
If Facebook is the giant octopus of the internet, how Facebook live performs may make of break its appeal for younger digital natives craving another level of digital immersion.
Dr. Robert Cialdini, in 1984, described six principles of persuasion (over 30 years ago) that humans (pre Millennials) were wired to react to. Many sales and marketing tactics that fail in 2016, don't realize Gen Z completely transcends the following:
Legacy sales and marcom tactics no longer work! With the rise of SMS and video content influencing marketing, Facebook has to pray that Facebook live works. Yep, it's the internet of streams.
Would you use live streaming on Facebook?
Mobile Games Growth II UA / Ad Creatives II Data Analytics
8 年Hey Michael, thanks for article. I think that FB Live will be a good shot, I mean not because it's Facebook, but I think that thanks to technology and internet we start more often sharing our lifes with our friends in the same moment and time. Facebook have great field and infrastructure to be a leader in mobile livestreaming
Sales And Marketing Specialist at Eddie Sells Cars
8 年Interesting that you say VR Michael, have you ever read William Gibson (mona lisa overdrive, idoru). He is a futurist that wrote in the 80's about human/a.i. interaction and how that killed regular human interaction. With so many ways to connect virtually now and so little true interaction IRL, maybe this technology will explode as the younger generations might see it as a better way to be "friends" .
Senior Customer Success Manager at HubSpot
8 年I probably wouldn't - I enjoy using snapchat for a smaller amount of followers (close friends and family).
Owner at Granny's Attic of Mobile
8 年Liked your article. I'll be using Facebook Live for the first time this Sunday at Neil Dover 's Sand Ole Opry at the Flora-Bama Yacht Club in Perdido Key, FL. This should be interesting to see if I can pull it off!