Facebook Introduces New Mobile Search Filters on iOS: A Step Towards a More Useful Search Tool
QLB Marketing Insights, Your Strategic Sales Partner
Facebook is introducing a new set of mobile search filters on iOS, allowing users to refine search results by date, location, and source. The filters are available in the Top and Photos tabs of the search results, and users can filter results based on source, including "You," "Your Friends," "Your Friends and Groups," and a "Choose a Source" option that lets users type the name of a specific Facebook user or brand/Page. However, the filters do not appear to allow querying like Graph Search used to, such as "people who live in California." The new filters are not yet available on Facebook's Android app.
The filters offer three types: source (or "Posted by"), location, and date. The source filter allows users to refine results based on who posted the content, while the location filter lets users search for content in a specific location. The date filter allows users to search for content posted on a specific date or within a specific time frame.
These new filters could be particularly useful for businesses using Facebook, as they allow users to search for content posted in a specific location, such as a business's Facebook page or group. This could help businesses to better engage with their customers and promote their products or services.
However, it's worth noting that Facebook has yet to develop a truly useful internal search tool, despite dabbling in search for years. The new filters could be a step in the right direction, but it remains to be seen whether they will be enough to make Facebook's search tool truly useful for users.
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Overall, the new mobile search filters on iOS offer users more precision and control when searching for content on Facebook. While they may not be a game-changer, they could help to improve the user experience and make it easier for users to find the content they're looking for.
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