Facebook Groups for Pages: Next Most Powerful Social Listening platform for Brands
Facebook Page or Facebook Group? Which one is best fit for your business? Almost every Digital Marketer gone through this dilemma. Facebook itself came up with a solution last week. That is called “Groups for Pages”. Through Groups for Pages, Facebook is allowing page admins to create their brand groups. Thus enabling the brands to enhance engagement with niche groups.
Facebook has been beta testing this feature in some countries for last couple of months. Now it has started rolling out this amazing engagement boosting vehicle globally. Facebook product manager Linda Xiong stated that, Groups for Pages will let brands create their own pages within the pages. So from now on you don’t need to depend on administrators of a page to create groups using his or her own personal account. This is a great news for Digital Marketers as well cause using this feature they will be able to keep their personal facebook account separated from professional life. Another great thing is that Groups for Pages will discourage unwanted or unofficial groups that might spread rumors or negativity about your brands. This feature is in perfect alignment of Facebook’s mission to bring the world closer together.
Now let’s see how brands can leverage this Groups within Pages feature. Say Lazada.com has a very active Facebook Page with 17,965,145 current followers. What if the brand tries to create a group to provide instant after sales services or to encourage peer to peer support? I personally found more that 20 groups for Lazada. None of them is official Facebook groups for Lazada! With this new Groups for Pages, Lazada will be able to launch where their customers can share reviews, feedback. Lazada will have more control on that. Moreover, Social Listening made easy with Facebook Groups within Pages.
How brands can use Facebook Groups for Pages as a Social Listening platform?
- Track customer complaints or feedback
- Discover opportunities to serve better
- Find new service or product ideas
- Create custom contents
- Addressing customer pain points
Some of the renowned brands already started using Facebook Groups for Pages. Let’s see how Asian brands take the advantages of Groups within Pages feature.